Photo: Roadsidepictures, Flickr
Why? Just like everyone else, the rich like to save a buck, especially since the recession has hit many of them, too. And there are a lot more "acceptable" choices now among chains -- did someone say Chipotle? -- in addition to new high-end spin-offs like McCafe, where you can sip a cappuccino or a latte and pretend you've just come from shopping on the Via Veneto (if only all your bags didn't say "Target"). In addition, many places now offer salads, which convey a sense of healthy eating. So next time you're behind the BMW in the drive-through at Burger King, don't be surprised by the bumper sticker that reads: "Honk if you make six figures."