Photo: Cassandra Hubbart, AOL
Kids may love Chuck E. Cheese, but their flavorless pizza is notorious in parent circles. Who wants to endure terrible food AND the noise assult that comes with a trip to Chucky's? So executives have gone back to the kitchen to coax in customers. A new pizza recipe will be rolled out soon -- this time, with fresh ingredients.
"It's fresh dough," Michael Magusiak, CEC's president and chief executive says, according to a report in Nation's Restaurant News. "From a cheese standpoint, we're receiving blocks of cheese in our locations and we're shredding the cheese so it's very, very fresh, 100 percent mozzarella cheese." The new pie is still under wraps, but, the company says, where a new Chuck E. Cheese product debuts, the coupons for free pizzas and game and ride tokens will follow.
Watch for an expansion of programs like "Tokens for Grades" (your kid brings in a good report card and gets free stuff), and online promotions like the Chuck E-Club (supply your email address and get coupons and info), and Chuck's Ticket Blaster game ("grab" as many floating tickets onscreen as you can, then print and redeem them at the restaurant). All primed to either make your kid a CEC pizza fan for life or give them a head start for a future at a craps table in Vegas.
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