Photo: Sarah De Heer, AOL
Diet Pepsi "Skinny" -- is the marketing around the new product smart or just plain old annoying?
During Fashion Week, a time when New York City is surrounded by beautiful and slender women, Pepsi debuted its pint-size can dubbed the "Skinny Can." Everyone had something to say about it. In fact, it might have been more controversial than J. Woww walking down the runway is almost nothing.
Fine, we get it Pepsi, go big or go home.
However, as I walked inside the Burger Bash tent yesterday afternoon, I found myself face-to-face with these cans once again. Are you serious? Out of all places to show up during Food Network's Wine and Food Festival, they chose the Burger Bash?
The Burger Bash tent is lined up with more than 25 different burger creations. Lets be real here -- drinking Diet Pepsi from their Skinny can isn't going to help you in the calorie department.
But maybe I wasn't taking it all in. As I looked around a packed tent of gorgeous women, I realized that their marketing stint was genius. Whether it was the presence of skinny Pepsi cans or not, I saw people doing a lot of sharing. I even second-guessed myself on whether or not to finish my own burgers!
SoBe Wine and Food Festival is a time to indulge. For goodness sakes, a general admission ticket into Burger Bash is $200. When I walk in there, I want to be able to enjoy myself without thinking about the healthiness of what I'm eating. Honestly, I only do something this sinful once a year -- I think it's ok.