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Starbucks may be about to take on the single-cup coffee market. The ever-expanding giant of joe is rumored to be in talks to partner with Green Mountain Coffee, the company behind the trademarked K-Cups, those cute, convenient little single-serve portions that are used in Keurig coffeemakers, reports the New York Post. Green Mountain already reps Newman's Own, Folgers, Caribou Coffee, and Donut House K-Cups, and adding Starbucks one-cup brews would be a very showy feather in its cap. And for Starbucks? We can only guess that world domination of the caffeineated set is not far behind, one cup at a time.
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2-15-2011 @5:38PM DJ said... FYI, Starbucks has technically alread taken on the single cup market via Tassimo, but apparently they are pulling out of Tassimo (or thinking about it) and switching over to the Keurig KCup model.
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2-16-2011 @9:05AM Gary said... Great, so now we can 'enjoy' Starbucks bitter, crappy coffee from our Keurigs? I dont think so! I'll stick with my nice Green Mountain Sumatran Reserve thank you very much!
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2-16-2011 @2:32PM DJ said... I agree with Gary. I HATE starbucks drip coffee. The specialty drinks are OK but I realized after trying their Tassimo discs without any fancy flavouring that even their espresso tastes burnt, stale, and smells like "dirty feet" (as my mother puts it). Gross! I'd also rather stick to the Green Mountain-type stuff.
2-16-2011 @3:05PM gobo said... Like other people here, I prefer the smoother, nuttier coffees from Green Mountain and Millstone, but for a lot of people, the extra-roasted nearly-burnt flavor of Starbucks signifies a "quality" european-style cup.
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3-14-2011 @11:44AM Foodem said... Strategically, this is a great idea for Starbucks. While coffee lovers usually perfer the taste of other coffee over the taste of Starbucks coffee, there is still a huge market for people who love the convenience and novelty of Starbucks. I, too, prefer the taste of Green Mountain to Starbucks drip coffee but if they can replicate their success with other instant coffee products like they have with VIA it would seem a no brainer for them to run with the idea. I just hope they thnk to develop K-cups that taste better than what you get in store!
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2-17-2011 @4:00PM cathy said... Gee, that will be great. Then they can raise the prices of their cute little bitter tasting cups and all the others will follow suit thinking they can distribute over-priced coffee too. http://newsy1.wordpress.com
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