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Just as school districts across the country are banning things like sugary soft drinks and candy, here comes Domino's announcing its plan to double the number of school cafeterias serving its pizzas within the next year.
But wait! Don't go crying to Jamie Oliver just yet.
Domino's calls it the "Smart Slice," and while it may not be smart enough to finish your kid's trigonometry homework for her, the company says that it's actually a healthier alternative to regular pizza, one which has been formulated to meet newly released federal guidelines for school lunches. The Smart Slice includes a crust made from 51 percent whole-wheat flour, reduced-fat mozzarella, and sauce that contains 35 percent less sodium than the pizza chain's traditional sauce. It's currently being served in more than 120 districts.
Purists will no doubt argue that while the Smart Slice may indeed be a healthier pizza, it still looks like any other pizza, which may be great for appealing to picky school kids, but ultimately makes it that much harder to teach children about making healthy food choices when they're outside of school.
For any parent who's ever tried to negotiate "just one more bite of spinach" at the dinner table, however, the words of Steve Clough, Domino's director of school-lunch sales, will undoubtedly ring true. He told Nation's Restaurant News, "Nothing provides nutrition for kids if they don't eat it."
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1-19-2011 @8:30PM Lori said... Take a tip from Sammy's pizza, it's been making who wheat crust for years. One of the best pizzas you'll ever eat.
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1-19-2011 @9:11PM sheila morisette said... love the white cheese and broccoli pizza, whats wrong with adding olives, peas & carrots, and other veggies to the mozzerella pizza???
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1-19-2011 @8:48PM Eric said... Let me see if I have this straight. The "purists" don't want children to eat healthier pizza in school, because it will be harder to keep them from eating unhealthier pizza outside of school?
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1-19-2011 @9:08PM omegatazz3 said... so after the government bails out dominos pizza, they come out with a "Federal Guideline" for school lunches. thats bull****, who knows what type of artificial ingredients and whats in the other 49% of that dough/ crust. people open your minds, they are trying to poison americas youth, just like they did with the flouride poisoning in the water.
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1-19-2011 @9:37PM Joe Papierz Jr said... omegatazz3 , did you check under the bed and in your closet lately for government agents. Since fluride didn't get you maybe they have sent hit men out for you. BTW, what is poisonous about the ingrediants tomato paste, cheese, and other toppings? Don't they have these very same things on the regular food line anyway?
1-19-2011 @10:22PM Mike said... Sounds great! It's too bad their pizza tastes like the card board box they send it in.
Pass!
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1-19-2011 @11:10PM Stephy said... You clearly haven't had the new recipe. In my opinion, it has way too much flavor. It's very heavy on the garlic and other herbs and spices. My husband loves it, but I can pass. Cardboard, it definitely is not.
1-20-2011 @5:12AM Kristi said... To Stephy:
You can get the 2 medium, 2 topping pizza deal for $5.99 ea, $15.67 delivered. Ask for no garlic crust and marinara sauce in place of the original. It'll be toned down and cost no extra money. Your hubby can have his pizza his way and vice versa.
1-19-2011 @9:31PM cqdeed said... If the nutrition numbers are better why not get rid of the "dumb" slice you serve everyday everywhere else but schools? Aahhh, the smart slice must cost more. Didn't want to mention that, did you? Don't raise your prices and lose profit, raise your prices and lose market share. Face it, if a food is healthier for us then it cost more.
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1-19-2011 @11:15PM Rogerchrane said... Um, no, nice try. Regular consumers don't want the "smart" slice. They won't buy it. This is what Domino's will give the kids to appease the nitwit superintendents of the school districts and the Department of Education. If the kids want pizza, they'll buy it. If they don't, tough. What's funny is, the parents will probably bring them real Domino's on the days that the cafeteria offers pizza anyways.
1-19-2011 @11:12PM Roger C. said... Seriously? My wife works in a school, and the kids can't buy soda or any regular beverages in the machines, but in the teacher's lounge, anything goes. What's up with this sanctimonious garbage? Sell the kids the soda they want. Don't make them drink G2 and bottled water. What does Domino's accomplish with this? I doubt the kids will even want this stuff.
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1-19-2011 @11:43PM Ken Howes said... To my conservative friends,
Don't you know that if a CORPORATION is doing it, it must be EVIL. GREEDY CAPITALISTS EXPLOITING...well, you know the spiel.
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1-20-2011 @2:17PM lita said... Is it a smart slice because Domino's pizza tastes so bad that the kids won't eat it? Or is it because the pizza being served isn't really Domino's, making it another smart decision?
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1-20-2011 @2:19PM James said... Instead of making a "Smart Slice", Domino's should try making a decent pizza worth eating. And please, no replies about the "new recipe". That was a huge miss.
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1-20-2011 @3:06PM Proofreader said... Rogercrane, I'd buy the healthier slice and I'm a "regular consumer" who's been out of school a long time! I rarely buy any pizza now because of the nutrition issues.
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1-20-2011 @8:05PM Rogerchrane said... A healthy pizza would work if it could taste great too, but if you want to start a company with the "Smart" Pizza as the main attraction, it will fail. This is like the bare-bones edition of a decent pizza.
Besides, I doubt fast food companies could do much to please a health nut like you.
1-20-2011 @3:04PM lynne said... What happened to each school cooking its own food in its own cafeteria? When I was in school moms (or grandma's) arrived at the school early each morning. We got homemade rolls and apple crisp. Monday was always soup (tomato, chicken noodle, vegetable, or chili. Tues, Weds, and Thurs we had casseroles like johnny marzetti, beef stew, creamed chicken on a biscuit, baked spaghetti w/meat sauce, macaroni and cheese and hamburg gravy on mashed potatoes. Fridays we either had hot dogs, hamburgs, fish or pizza. The food was made from real ingredients and made fresh every day. Every meal came with vegetables/salad and fruit. Now most school truck in their lunches from who knows where or worse yet there are fast food stands in the cafeterias. Do you blame kids for not eating what the cafeteria serves and/or being obese when this is what we offer them?
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1-22-2011 @2:49PM Evi Dettner said... My elementary school had what were referred to as "the cooks" who prepared lunches from fresh veggies, homemade bread/rolls, etc. It was an honor to be asked by one of the cooks to walk down the street to the little foodstore on the next block to buy the fresh yeast for today's bread product. I never did like the freshly cut cabbage, but as an adult I love coleslaw and cooked cabbage. I don't remember our having garbage cans full of thrown away food either. We even had an ice cream machine near the exit to the playground where our school janitor, Mr. Von Bergen, sat and sold ice cream cones with nuts on top, dixie cups, popsicles, or ice cream sandwiches. BUT, we couldn't buy a treat unless we first ate our healthy lunch. Then we'd go outside to play for about an hour before returning for afternoon classes. This was all before the Kennedy Expressway made our students move to a new school away from the JFK expressway going into Chicago.
1-22-2011 @5:56PM Mel said... What's the point in this but I am sure the pizza will be okay..but no matter what the school is serving to try serving healthier foods , why when the kids go have they can glory themselves to all kinds of junkie for so this really doesn't not help! I But most mothers do watch what their kids eat...like well for an example kids go out no telling what they eat out there. But lets not forget all pizza is good with tomatoes, and cheese, both of them are good for you...so if they eat out and have a pizza well they are getting some nutritious, and if they eat fries, as well as burgers, Chicken... well it has some good source of vitamins and all... look at the food perimete/Chart it says 2 to 3 whole patatoes a day....so no matter what they eat they will derive many nutrition's from all sorts of foods in part or whole.
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