Photo: Ben+Sam, Flickr
Last week, the Federal Trade Commission (FTC) -- which regulates U.S. advertising -- announced a class-action settlement brought to the century-old, $13 billion company in the U.S. District Court of California, thanks to the laws of advertising that ban misleading and inaccurate marketing claims (or what we like to call the "That just ain't right!" ruling).
For the Mini-Wheats case, settled in November of last year, Kellogg's agreed to $10.5 million. According to Food Business News, "class members received $2.75 million and $5.5 million was given to charities." For the Krispies Immunity boxes, Kellogg's will pay you, the customer, between $5 and $15 for any you bought while they were on the shelf from June 1, 2009 to March 1, 2010, which accounts for $2.5 million. The company is also charged to destroy these boxes and donate $2.5 million worth of products and brand cereals to charity.
We hear ya, Kellogg's; sometimes fiction reads better than fact, but the front of the box has to agree with the nutrition facts on the back.
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