Photo: Robert Banh, Flickr
If you're a fan of Carl's Jr. and Hardee's, and, let's say, you like a good throw on a roulette wheel, and you just happen to have an iPhone or a Droid, there's a new app for you, kids. Carl's Jr. has just launched their Happy Star Rewards Program.
"In a nutshell, what we're doing is dragging the antiquated punch-card type of loyalty programs into the 21st century," Brad Haley, executive vice president of marketing for Carl's Jr. and Hardee's said in a press release. "We are not only offering a GPS-driven check-in app to keep track of customer visits digitally, but we are offering guaranteed rewards, a restaurant locator, a social media interface, streaming videos, menus, nutritional information and more." (The Carl's Jr. app is available at the iTunes App store and Android Market.)
Visit one of the Carl's Jr. locations once, for your favorite Guacamole Bacon Six-Dollar Burger, for example, and after the first check-in and every subsequent fourth check-in, you earn a spin on The Wheel of Awesome™, the rewards application you can also find on the company's Facebook pages. Once the wheel has been activated, users spin it with their finger for a chance to win discounted and free menu items, branded gift cards, prizes and merchandise from participating partners (such movie tickets for The Green Hornet). The more you check in, the greater the value of the potential prize.