Photos: The Counter
You're not likely to find gruyère in most fast-food burger joints, but now you will, at the crossroads of America, New York's Times Square. Just in time for the city's New Year's Eve bash, there's a new burger joint in town: The Counter, a nearly 8-year-old California-born chain specializing in custom-built burgers with uncharacteristically top-notch ingredients. The new outpost just opened in Times Square yesterday -- the chain's 26th U.S. location -- at 1451 Broadway.
Oprah has already named their "Build Your Own" burger one of the "20 Burgers You Must Eat Before You Die," and GQ's Alan Richman put it on his list of best burgers in the country. At least with more than 300,000 possible combinations you'll never get bored. There are four types of patty (Angus beef, grilled chicken, turkey, veggie), 12 types of cheese (like Greek feta, provolone and soft-ripened brie), 33 toppings (house-made guacamole, sautéed mushrooms, and even a fried egg) and 21 sauces (like basil pesto, chipotle aioli and ginger-soy glaze). Then, top it off with one of six different buns, such as honey wheat or ciabatta.
Unexpected starters round out the meal, from sweet-potato fries to turkey chili and fried dill pickle chips. New York City's location is also the first to have shakes, malts, floats and a full bar with spiked shakes, beer and wine. Plus, they say all their meat is humanely raised and hormone- and antibiotic-free. Especially cool? The promise that each outpost includes some locally sourced market ingredients. Happy National Burger Day!