Photo: Fledgling Wine
Twitter's latest product isn't celebrity tweets, but wine. "Fledgling" is the name of the label which, so far, offers two wines: 2009 vintages of Pinot Noir and Chardonnay.
The Fledgling Initiative -- a project of Twitter Inc. -- is on a mission to benefit Room to Read, a non-profit organization which provides literacy opportunities to children in developing countries. Based in Uttarakhand, India, the outreach is not limited just to that region; an estimated 4 million children in nine countries have been served. Five dollars from each bottle (which retails for $25) sold will benefit this organization.
Like any good culinary find, it's not always a straight path to acquiring it. The wine can only be purchased via Fledglingwine.com. (The wines are made by Crushpad -- based in Napa, it's an innovative model where organizations and small groups of people alike can use the state-of-the-art facility to make wine.)
We had a chance to sample the Fledgling 2009 Pinot Noir, California. Its smoky nose and intense bright cherry notes are fantastic; its tannins are soft and silky. And each time you order a bottle, you're teaching people how to read. What's not to like?