Pick Your Gifts at an Urban "Orchard"

by Slashfood Editor, Posted Oct 19th 2010 @ 10:30AM

Harry & David Orchard Store Photo: HARRISON & SHRIFTMAN PR

Yes, Virginia, there is a Santa Claus but there is no such thing as a peach orchard on Fifth Avenue. Until now.

From October through January, the 75-year-old kings of the fruit basket, Harry & David, are bringing "pop-up orchards" as imagined by the king of restaurant design, David Rockwell and the Rockwell Group, to 16 cities across the country, from Fairfax, Virginia, to Manhattan's Fifth Avenue to the land of Georgia peaches, Atlanta (in the Lenox Square Mall). Channeling the company's Oregon roots, Harry & David re-creates the mood and pick-your-own experience of a country (albeit high-style country) farmstand, taking to the outdoors with the temporary markets featuring their Royal Riviera comice pears, Honeycrisp apples, and preserves made from sweet Oregold Peaches, and of course, the mile-high towers of fruit in gift baskets.

Filed Under: Trends, Food News
Tags: fruits, gifts, markets