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Body image, diet culture, waistline obsession -- these are a lot of weighty issues to put on the back of a poor snack chip.
But the makers of Pretzel Crisps seemingly asked for it. After a series of what critics call "pro-anorexic" ad slogans for the delicate, lighter-than-air chips, the latest slogan appears to have done little to mollify the outrage.
First there was the rather obvious "You can never be too thin," emblazoned beneath an image of a stack of the waifish wafers. When bloggers at sites like Jezebel.com cried foul, the company pulled the ads with those taglines, saying that it did not "want anyone thinking we advocate anorexia or want to promote bad body image."
What did they replace the ads with? Same image, new tagline: "Tastes as good as skinny feels."
Note to Pretzel Crisps: if you don't want to appear to promote eating disorders, don't recycle a quote by Kate Moss, who has never exactly appeared as the poster child for a healthy body image.
Cue the second round of backlash.
And now the third. Pretzel Crisps newest tagline is: "We're thin and stacked."
In response, Katy Kelleher at Jezebel.com served up this piece of delicious indignation: "After being dissuaded from running ads that appeal to the little voice inside our heads telling us to dietdietdiet until we forget how f****** good food actually tastes, Pretzel Chips switched their tactic. Now, they not only seek to guilt us into buying their crappy chips through reminding us of the 'perfect' body type -- they also want to play on the idea that all women are catty bit*hes who live to outdo each other."
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10-12-2010 @2:36PM CMB said... I'm not so much offended as confused as to why a company that sells snack food would go on and on about the results of not eating.
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10-12-2010 @2:48PM Jen said... I love pretzel crisps and I am not offended. Maybe I'm not as "thin skinned" as others.
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10-12-2010 @3:26PM Ranski said... hear hear! What a bunch of BS... amazing that people waste so much time & energy on being offended. Stop it already!!
10-12-2010 @2:54PM Art said... Body image and anorexia are indeed issues, but an issue that is much bigger and effects many more people - male and female is obesity. It is projected that the cost in dollars and lives due to the obesity epidemic in the united States will make the smoking issue look like the common cold. I don't agree with "You can never be too thin", but I strongly believe that the US does need to slim down.
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10-12-2010 @2:59PM michelle said... How about this tagline: Sometimes thinner is better!
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10-12-2010 @3:26PM Ranski said... This is ridiculous... just plain ridiculous.
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10-12-2010 @6:37PM lita said... How about, "You can never be too thin... if you're a cracker?" No one would be offended by that. Where was the forethought on what people could possibly object to? Do your test market survey, assess the risks and benefits, and move forward. Then accept the accolades and the brickbats, come what may. How's that for a way to do business?
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10-12-2010 @3:44PM dougalcandy said... Lighten up (no pun intended). It's a PRETZEL AD for goodness sake! Can we stop being offended by EVERYTHING! Soon we'll all be Stepford people, talking in monotones about mundane things so as not to offend anybody.
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10-12-2010 @3:38PM Joe said... I thought women WERE '...catty bit*hes who live to outdo each other.'
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10-12-2010 @3:47PM Ranski said... Wrong....
10-12-2010 @4:21PM Rachel said... Then clearly you haven't dated one. . .
10-12-2010 @3:41PM Joy McCheese said... Well it's not as much being offended, it's people potentially being reminded of family or friends that suffer from self-hatred or being anorexic.
Nobody wants to be reminded of that,
So if your not offended good, you've have never had to experiance first hand the trials it induces (that was not a insult it was a simple statement).
If your encouraged by them trying to get America to "slim down", there is other ways to encourage to do this rather than trying to throw thinly veiled insulting advertisment.
I condone us trying to eat healthy and sometimes shocking means help this, but this is not the way :)
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10-12-2010 @3:41PM mike said... well if the shoe fits, put a zipper on them lips . what some women say an do..........
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10-12-2010 @3:41PM Pamela said... I love Pretzel Crisps. I hadn't seen the Cinnamon Toast variety until I saw this article. I'm going to the store anyway today, I think I'll pick some up. They sound so good!
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10-12-2010 @3:43PM Dmack said... Come on folks, this article is just another form of advertising. If the writer didn't get paid by the pretzel company for writing it, they should have. No publicity is bad publicity.
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10-12-2010 @3:43PM nottooskinny said... When I was in my early twenties, there was the saying I heard 'nothing tastes as good as skinny feels'. That was 30 years ago. I doubt Kate Moss had anything to do with that saying.
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10-12-2010 @3:53PM Simzee said... David, you are so right. Perhaps they are not mentally ill....if they are not on drugs....they need to be.
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10-12-2010 @3:56PM jm said... when this country decided to become the politically correct sh*thole we have become is when the crying and whining started to grow in volume....get over it...hurt feelings and stuff said that may be "offensive" to some is a part of life...stop whining..you never saw this sort of crap happening pre p.c. world....makes you want to puke...america is slowly turning into something the founding fathers would be sickend over...can't say that...can't think this way...we don't like it...let's tax itbeyond availability so you won't use it..let's all just move to singapore..can't say or do much there..if you do..a good caning is awaiting you....this whole p.c. world will be this country's downfall...the spiral has begun...
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10-12-2010 @3:54PM Simzee said... David you are so right. You say mentally ill. I say they are either on drugs or NEED to be on drugs.
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10-12-2010 @3:58PM PAT said... The pretzel ad that offends me is the M & M AND pretzel ad.
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