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Thinking about dressing up as Cheese Whiz for Halloween? Then you'll want to stop by Chipotle for a $2 burrito before you head out trick-or-treating.
Or make that a "Boorito." In its latest costume contest, Chipotle is encouraging you to dress up as the "most horrifying processed-food product" you can think of, or you can take one of their suggestions: chicken nuggets, canned pasta, frozen pizzas, hot dogs or lunch meats. (Good luck finding a bologna costume at your local costume shop.)
And what do you get for dressing up like a weenie? Essentially, about $4 off any Chipotle menu item.
Is it worth it? Maybe you can't put a price on a social conscience. The contest is ostensibly about highlighting the "horrors of processed foods," which, according to the chain's website, "fail to provide key nutrients that are important to overall nutrition and, along with excessive portion sizes, are often related to the increased incidence of obesity and diabetes in America."
It's no coincidence that Chipotle bills its "food with integrity" as the healthier antidote to ordinary fast food.
Lame PR stunt or goodwill gesture? It's hard to tell, but the company is donating up to $1 million of proceeds from the contest to Jamie Oliver's Food Revolution. And if you take your picture in costume at your local Chipotle and post it on the company's website, you'll be registered to win up to $2,500. Not so cheesy, after all.
That should more than cover the cost of dry cleaning your Chicken McNugget ensemble.
For Halloween treats and menus go to KitchenDaily and for Halloween crafts and costumes, go to Holidash.
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10-08-2010 @3:17PM Bean Reel said... Chipotle's has pretty much always run a Halloween promotion to bulk up sales on an otherwise slow evening. This year's theme runs true to their Food With Integrity mission. Giving to Jamie' Oliver's Food Revolution is a pretty smart idea, given that it's the only children's food initiative that appears to work. Mrs. Obama's program, while sounded noble, is nonexistant. I wonder where that $10 million dollar earmark really went????
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10-09-2010 @10:45AM Erika said... Wait... isn't Chipotle owned by McDonalds?
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10-11-2010 @4:09PM eyesxshut said... Chipotle used to be owned by McDonald's but either way, I think this
contest and their PR statements are a little misleading...
Almost every burrito they have it HUGE so they should not be the ones
criticizing places for "excessive portion sizes". It's definitely more
than an average portion size for any average adult and no matter what,
almost every burrito is at least 500+ calories. And that's BEFORE you
add any of the good stuff like beans, cheese, sour cream, guacamole or
anything! The tortilla ALONE has almost 300 calories and I've heard
it's made with lard...so think about that the next time you go to
Chipotle because you think it's "healthier" !!
10-11-2010 @4:11PM eyesxshut said... Pardon, I meant "is" huge, lol
10-11-2010 @4:34PM amber777 said... TEXT CHIPOTLE TO "GO800" {46800}
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10-11-2010 @5:30PM cheryl said... who said one had to eat the WHOLE burrito at one sitting. I buy the bowl, eat half and take half home..Guac isn't bad for you unless you eat tons of it at a time. Chipotle's is made in store along with everything else - and you can see them actually preparing the food! I am soooo glad that McD's let them go...CMG was too good for them. If you eat gluten free and are vegetarian, these are also your "go to" guys....
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