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Slashfood's Top 10 Favorite Stickers -- Photo: Chiquita Brands International, Inc.
The votes are in -- and Chiquita Banana unveiled the 18 winners in its sticker design contest.
The beloved banana company asked customers to help them redesign the iconic Chiquita banana sticker in a contest in June, Slashfood reported.
Fans submitted more than 100,000 votes for the 50 design finalists and the top 18 will adorn Chiquita bananas in stores across the country.
"I eat bananas every day before I sit down to work at my computer. Basically, bananas plus a graphic design contest equals magic," said Max I., a winner from Chico, Ca., on the Chiquita site. His design, a stylized cat with a star, got more than 3,000 votes.
Winners run the gamut -- from stickers showing a banana inside a rib cage to robots to elaborate cats.
"For nearly 50 years the familiar blue sticker has adorned Chiquita bananas," said Tanios Viviani, Chiquita president, global innovation and emerging markets and chief marketing officer, in a statement. "Now consumers and fans alike are a part of the Chiquita story by helping design and vote for stickers that join the symbol of our company."
Contest rules said that design entries couldn't make any "Inclusion or reference to Miss Chiquita" or have any writing or material Chiquita could find "inappropriate, indecent, obscene, hateful, tortuous, defamatory, slanderous or libelous."
The new sticker designs will adorn bananas in November.
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10-01-2010 @8:38PM Pat said... I think the "banana inside a rib cage " is disgusting and I will not buy Chiquita any more.
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10-01-2010 @8:04AM Mellie said... I hate them all. I don't want the Chiquita Banana lady to change. Why do they have to change EVERYTHING?
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10-01-2010 @8:41AM loreli48 said... Geez Mellie, wake up on wrong side of bed? Have a bananna, you'll feel better!!!!!!
10-01-2010 @10:02AM Dave said... I agree, leave it alone, it's dependable and reassuring and something you can count on.
10-04-2010 @5:55PM Addy said... I don't think they're changing it permanently. The TIMEs made it seem like a promotion. I bet the Chiquita lady will be back in no time. :D
10-01-2010 @8:49AM Dennis Menez said... I second that motion...............If it aint broke don't fix it.............like everything else going down the tubes, tradition is fast disappearing. Next to go will be Tony the Tiger. Come on corporate America!!!!!
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10-01-2010 @8:49AM Mary W said... When I looked at the stickers, I laughed at #6. It was too funny, when I voted I thought " no way will I vote for #6". But as you can see it got the most votes. Now, on the other hand, I love bananas.
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10-01-2010 @8:51AM jjjmmm said... Why are they showing only 10 stickers when there are 18 in the running?
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10-01-2010 @9:41AM Barb said... I also dislike them all, especially #8. The zipper is the most clever, but I guess not in the top 10. Do or die, I would pick the least annoying #10. None of them are good emblems for a major company. I would never look at any of them and think Chiquita and most of them don't even make me think Banana! Who judges these things?
10-01-2010 @9:06AM babymonsta said... THEY ARE ALL UGLY!!!!!!!!!!! LEAVE THE CHIQUITA LADY ON THERE!!!! QUIT CHANGING STUFF !
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10-01-2010 @9:11AM sue said... I agree with all who disliked the new sticker. Why change? I do not care for any of them.
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10-01-2010 @9:14AM WTF said... How sad is that that they have nothing better to report on than the sticker on a banana.
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10-01-2010 @9:28AM Liz said... Ew. Number 2 looks like a skeleton's ribcage with a banana inside. Who at Chiquita thought that imagery would work??
Numbers 3, 9, and 10 are kinda boring but better than the rest of the odd choices. What does a banana have to do with a fingerprint, the moon, soundwaves, or muscles? The rest (1 and 8) look like stickers for downmarket bananas. Does anyone there have branding sense?
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10-01-2010 @1:04PM Ugh said... Are you really so dumb that you don't understand that the banana behind the ribcage is supposed to be a heart?
Number 3 is clearly the best.
10-01-2010 @2:22PM FlyoverFoodie said... It's so CLEVER!! It's a heart..and last time I checked, when you eat a banana, it ends up somewhere behind your ribcage.
10-01-2010 @2:33PM Liz said... Skeletons do not have hearts. Or hearts that resemble bananas for that matter. The concept might have worked with the outline of a live body and maybe an apple or other fruit that vaguely resembles a heart. Either way, it doesn't matter. Pictures of skeletons, skull and bones, etc. are big branding no-nos when it comes to marketing food. The message is death and poison.
10-01-2010 @9:44AM Ed said... They all suck.
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10-01-2010 @10:05AM shannon said... Wow guys, lots of haters. Theres nothing wrong with having fun. I can guarantee you that these stickers make the bananas more appealing to kids, and who doesn't want their kids eating something healthy?
On that note, I love all the designs that didn't make it to the top ten??? But I picked the houndstooth.
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10-01-2010 @10:56AM Linda said... There were 18 winners!!! Why would they only showcase the top 10? It makes no sense. If 18 people out of 1000's won this contest then show us all of them please. I think the zipper is the most creative and most well done but they aren't giving me a chance to vote on that one. Silly incomplete article.
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10-01-2010 @1:09PM whyyouzbehatin said... I think it's great that Chiquita switches up their sticker designs! They've changed their stickers at least twice in the past year; why not enlist their customers' help for a third campaign? It's a great way to advertise, and also encourages people to eat more bananas. I really like all the designs, especially number 3.
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