Photo: Jennifer Lawinski
Do the snozzberries taste like snozzberries?
You can find that out and more at the world's only Wonka candy store inside the world's largest Toys R Us toy store in New York City's Times Square. With candies dangling from the rafters and bulk-candy bins housed inside mushroom-shaped tables, the Wonka candy store is like the movie and iconic book by Roald Dahl come to life -- a world of pure imagination.
"This is the only place on the planet that you can find everything Wonka makes," spokeswoman Tricia Bowles told Slashfood at the store's grand opening.
In addition to the fantastical set and larger-than-life boxes of Nerds candies, customers can find everything from sluggie gummies to the new Wonka line of chocolate bars -- Wonka Execeptionals, one of which is named the Scrumdiddlyumptious Chocolate Bar, appealing to fans of the film and chocolate lovers alike.
The store sells all 12 brands of Wonka candy, including classics like Nerds, Sweetarts, Spree and Everlasting Gobstoppers.
"I really think Wonka has done an amazing thing by partnering with Toys R Us," Bowles told Slashfood. "When you look at the state of the economy and understand Wonka is escape and pure imagination ... it really makes sense."
While walking under the 21-foot tree of pixy stix and kazoozles, customers are tempted with the scent of chocolate being piped into the air. The Wonka store sits right before the Toys R Us exit, so every customer will have to pass by.
"The shock and awe of it is what makes it a special brand," Bowles said. "It really comes out of the imagination and what Wonka stands for."
The Wonka store has partnered with Toys R Us for five years, Bowles said.