The Double Down was primarily marketed to young men, so there's a warped logic to this latest guerrilla campaign. The contradiction of a bun-less sandwich being advertised on the buns of college bunnies isn't lost on us. But the ancient "sex sells" adage is just a tad depressing.
The nation's largest women's group doesn't like it, according to USA Today. "It's so obnoxious to once again be using women's bodies to sell fundamentally unhealthy products," Terry O'Neill, president of the National Organization for Women, said in the USA Today story. What's more, she says, KFC has forgotten something important: Women make more than half the decisions about what to eat for dinner.
"It's hard to imagine anyone escaped the buzz of the Double Down earlier this year," John Cywinski, KFC's chief marketing and food innovation officer said in a press release. "But in an effort to reach consumers coast-to-coast, and especially our key target of young men, we've established yet another advertising first - one that's fitting of the Double Down's head-turning history."
Related: The KFC Double Down Taste Test