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Photo: KFC
The Double Down was primarily marketed to young men, so there's a warped logic to this latest guerrilla campaign. The contradiction of a bun-less sandwich being advertised on the buns of college bunnies isn't lost on us. But the ancient "sex sells" adage is just a tad depressing.
The nation's largest women's group doesn't like it, according to USA Today. "It's so obnoxious to once again be using women's bodies to sell fundamentally unhealthy products," Terry O'Neill, president of the National Organization for Women, said in the USA Today story. What's more, she says, KFC has forgotten something important: Women make more than half the decisions about what to eat for dinner.
"It's hard to imagine anyone escaped the buzz of the Double Down earlier this year," John Cywinski, KFC's chief marketing and food innovation officer said in a press release. "But in an effort to reach consumers coast-to-coast, and especially our key target of young men, we've established yet another advertising first - one that's fitting of the Double Down's head-turning history."
Really, KFC?
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Related: The KFC Double Down Taste Test
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9-22-2010 @12:49PM Frank said... "so there's a warped logic to this latest guerrilla campaign"
Would that be the same "warped logic" applied by Hooters, every mass market beer company, every car company, every fashion brand and every company related to sports?
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9-22-2010 @5:31PM Lee Miller said... Find something that is at the very least worth crying about.. I got one, parents not teaching their children respect for others and proper manners when around adults.
9-22-2010 @6:04PM Jen said... I was thinking of Hooters as I was reading this article too. At least they aren't wearing tight orange spandex shorts. Who cares, they look great!
9-22-2010 @10:05PM Andrew said... What's the difference. You have "Chicks" selling chicken for KFC and Cows selling Chicken for Chik-Fil-A. Advertising is all about stimuli.
9-22-2010 @10:11PM Terry said... I knew this article was written by a women before I even looked. If they were paying men to
advertise I'm sure she would be on board with that.
9-22-2010 @11:20PM Dave said... As a college guy, I have to say that this may get guys' attention (it got mine!), but after all is said and done, is this the cheapy, desperate sort of image KFC wants? I really don't think so.... While I like the pants as well as ANY advertising that involves hot girls, I'm sure KFC is losing more than they're gaining with this stunt. Bottom line: Back to the drawing board, John Cywinski, cuz this one laid an egg, bud.
9-22-2010 @2:30PM Erika said... If it works, what's the big deal?.. Its meant to be comical & make you remember it.... And the girls get $500- to wear sweatpants, I say YOU GO GIRLS!!
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9-22-2010 @2:35PM michael fog said... just another attempt by the media to make something out of nothing. They're SWEAT PANTS, not pasties and G-strings! PLEASE! Can there be any levity in this country without someone getting offended or the media trying to scandalize it?
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9-22-2010 @5:34PM college boy said... now pasties and a g-string in company colors would b a great idea. then have them and out the flyers.
9-22-2010 @2:36PM Angie said... What more, it's not like the KFC guys are holding a gun to the girls heads and saying, "you will sell my product!" the girls are willingly coming forward and saying, "Hey, I do it!" it's a job, and these 'feminist' have no room to butt into what these girls do with their bodies if they choose to. Go KFC for thinking of a way of advertising that's not only appealing to a crowd they want to get, but is only getting more publicity because certain feminist group can't see that it's not degrading, just good buisness planning.
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9-22-2010 @6:30PM mike said... Its not good business planning its actually unoriginal and lame. It's a great way to show that women can't go far in life without looks. They should have gotten a band that attracts both males and females and let them walk around with puppies with the KFC logo around campus.
9-22-2010 @2:41PM Travis said... Men Are going to look at hot girls buns anyway, if they are willing to put an advertisement there regardless of what it is why not? They are the ones walking around with double down on their butt if you don't like it don't look at it. I love the idea "BRILLIANT" Keep up the good work!
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9-22-2010 @2:47PM Rain said... NOW is a joke, and here's why:
"Feminists" want to tell you that women are as smart -- if not smarter -- than men; that women are their own persons, not simply the chattel of men; that women are the storekeepers of their own bodies; etc.
Great! I agree (as a woman). Sooooo... if all of the above is true, who are you, NOW, to oppose what these admittedly (by you) intelligent, sophisticated, contemporary women do with THEIR own bodies?!
"My body, my choice!" That's YOUR mantra, NOW. Own it completely -- not just when it comes to jabbing a surgical spike into the base of the skull of ANOTHER body that you will do everything in your power to avoid calling a "baby."
NOW: sooooo yesteryear.
Have a day.
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9-22-2010 @5:17PM Nicole said... Actually, the definition of feminism is to promote the equality of *both* sexes -- I'm sorry if you've had a problem with women who have an inflated ego -- but then again, so do a lot of men. It really has nothing to do with feminism. I'm a feminist and I think this promotion is fine. If you knew what most girls at my college wore, sweatpants with a logo on it is pretty conservative.
Also, @ Mr. C, way to go calling people "Dykes". We can see that there are tons of mature users on AOL. /sarcasm.
9-22-2010 @7:24PM Rain said... Nicole wrote: "I'm sorry if you've had a problem with women who have an inflated ego -- but then again, so do a lot of men.
Nicole, I'm sorry you have a problem with simple reading comprehension. I AM a woman, and I have no more of a "problem" with women with an inflated ego than with men with inflated egos. I tend to dismiss both genders with such a trait.
And putting forth some unicorns-and-Skittles definition of "feminism," such as its purpose is to "promote the equality of *both* sexes" is laughable on its face. "Feminism revolves around the issues related to ONE gender.
Other than trite, knee-jerk anecdotes & "examples," defining the word "equality" in this realm leads allegedly true "feminists" down a terribly slippery slope for which the logical conclusion would result in much regret.
It used to be called being hoisted upon one's own pitard.
Continue to have a day.
9-22-2010 @2:47PM KLH said... I say more college hotties the better........i dont care what there wearing........and KFC chicken is good too.
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9-22-2010 @2:50PM lita said... I'm waiting for Ballpark Franks to come up with a campaign to get men to promote their product to women.
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9-22-2010 @6:52PM zinc55 said... Ha Ha!
9-22-2010 @2:51PM Gooselvr said... Sweat pants? Really? There is nothing less sexy than sweat pants, as evidenced by the photos accompanying this article. They all have baggy butts!! Come on---hotties??? I think not. I don't see one hottie in these photos, and guys hate gals in sweats. Trust me on that one. This won't last. And if these "hotties" eat enough of those fat-filled, artery clogging Double Downs, they will double the sizes of their buns.
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9-26-2010 @10:03AM halfbloodhawk said... If they keep eating that KFC crap they won't be able to get into those pants.
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