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Photo: White Castle
What's going on behind the venerable ramparts of White Castle?
As Nation's Restaurant News reports, it appears that the chain is looking to be home to more than just its oddly addictive little sliders. It's testing three different restaurant-within-a-restaurant concepts, trying its hand at a strangely diverse mix of fast-food fare: barbecue, pressed club sandwiches, and "Americanized Asian noodles."
Taken together, it kind of looks like company executives simply headed down to the food court at their local mall and had an epiphany: "Hey, we could do all this!"
Inside one of its restaurants in Lafayette, Indiana, White Castle recently opened Blaze, which it bills as "modern barbecue." (We have no clue what they mean by "modern" here; presumably they won't be serving mastodons on a spit.) According to the online menu, Blaze offers a range of barbecue staples, from pulled chicken to brisket, and traditional sides (baked beans, mashed potatoes, etc.).
Perhaps trying to capitalize on the recent mega-sandwich trend, the chain has also launched Deckers at its location in Lebanon, Tennessee. To quote from the menu: "Each Decker is stacked and packed with 3 layers of bread and 2 layers of meat, cheese, veggies and condiments, then grilled to hot, crispy, melty perfection."
As for the third new concept, the noodle shop -- it seems the company is preparing to open that at a store in Springfield, Ohio, but even the intrepid folks at Nation's Restaurant News couldn't get White Castle to say more. All we know is that the company recently filed to register the trademark for the name "Laughing Noodle."
No doubt that Harold and Kumar, at least, will think it's hilarious.
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9-04-2010 @4:17PM Jack Karle said... As long as they don't mess up the burgers!
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9-06-2010 @2:16PM Al Schrader said... I'm the Willy Wonka of food & I'm the real Burger King. I don't give out my secrets too often, but today is a holiday & I'm in a good mood: Obtain a package of Arnold brand soft dinner rolls.
Keeps it wrapped, but have it handy. Shape your burger meat into a rectangle just slightly larger than the package of Arnold rolls, about a 1/2 inch thick. Grill it on a fine openning grill to perfection. Just before the meat is done open the rolls & using a long thin serrated bread knife slice through all of them creating a giant sandwich. Place the grilled burger meat onto the bottom half & top with the top. Using the long knife quickly slice through at the joints. Result ? A cajillion sliders. Cost ? About 25 cents each. The taste ? Beyond comprehension....Alfred-
9-04-2010 @6:55PM Plainer said... I totally forgot about this hamburger chain. Glad they're still around, but none in my town. Last time I ate there was around 1981 in Columbus, OH if I recall.
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9-06-2010 @6:58AM David said... white castle is in ohio kentucky and indiana and is always open. if a white castle close's here another one opens some where else the same day.
9-06-2010 @3:01PM Christy said... Plainer, there is a White Castle now in Mansfield, OH. It's on Lexington-Springmill by Wal Mart. It's been here for about 2 years now.
9-04-2010 @7:07PM D said... White Castle need to stick to what it knows best, but reinvent itself. Maybe, they just haven't bothered to ask their customers enough questions regarding their product or service. That is, they've gotten disconnected from their customers somehow. If they're only focusing on a sale-oriented business then they are lost for sure. They really need to focus on marketing-oriented business practices. Noodles, BBQ, and whatever else they've got cooked up is just destroying the essence of their business. You don't see In-And-Out doing that, and they're really on top of their market orientation, great value and a great price, and the customers satisfaction is their main objective. Keep it simple, and only sell high quality food, make it socially responsible, and emphasize environmentally conscious decision making practices.
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9-06-2010 @2:37PM Naomi said... ...Right on ! Pizza Hut did the same in our area. Instead of sticing with Pizza - they got into delling pasta dishes as well. Most rotten pasta I ever had .. So I stopped purchasing from them altogether. I agree with you BBQ and noodles do not ring well with the White Castle name ...
9-04-2010 @9:05PM Sara said... Those sliders are great when you just can't think of what to eat...cheap !
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9-05-2010 @9:44AM Sandy said... How about just opening in more locations? I for one would like to see W.C. in Florida. I grew up with them, in Detroit. Krystal just isn't the same and the frozen ones at the grocery store are a poor sub for a hot sack of their little burgers!
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9-06-2010 @6:27AM stephen said... "poor sub".... Girl U R 2 Funny
9-06-2010 @9:14AM moonchilde1975 said... I agree. There are NONE at all in NC. I'm from St Louis and they are huge there. I've even asked about franchising but have never gotten a reply.
9-06-2010 @9:55AM Bonzo said... I have had e-mail conversations with White Castle Management. Though there are a huge number of transplants from other states in Florida, who would all like to see WC open here, they have no plans to at least in the forseeable future. Damn!
9-06-2010 @11:07AM alicia said... I would like to see White Castle in Virginia there is none
9-06-2010 @12:55PM Charlene said... I agree so so so much! I miss White Castle. Everytime I visit Detroit, I don't miss an opportunity to go to White Castle. I visited St. Louis, MO and they had a White Castle there also. Of course I went there too. Why won't they open up in more States? I've been asking that question for years now! I just love White Castle Burgers. A couple of years back a new Restaurant opened up called, "Sliders." The burgers and buns were the same size as White Castle Burgers, but they didn't taste anything like them. I was so mad! Now, they're no longer in business - haha! I think they should leave well enough alone. White Castle Burgers, Fries and Chocolate Shakes are just fine with me!
9-06-2010 @3:14PM Karen said... We need White Castle is Las Vegas!!! It would be a sure winner!!!
9-05-2010 @6:14PM Ed said... I am 74 years old and when I was a kid growing up on the southside of Chicago Saturday was going to the show at 63ed and Halsted, stopping first at White Castal for a hamburger before the show. I now live in Henderson Nevada and think White Castal would go over great outwest. When I come back to Chicago Stopping at White Castal is the first thing.
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9-06-2010 @2:42PM Joanie said... Grew up on the southside of Chicago and we, too, loved White Castle hamburgers - bought them by the sack! Even now whenever we go back to Chicago, we make sure we stop to get them. I'd love to see one in Connecticut.
9-08-2010 @12:33AM B. Bear said... Yes... we need a White Castle in Las Vegas. Note -- a great South side chain just opened here -- Harold's Chicken Shack (on Rainbow)
9-06-2010 @6:22AM Bob said... Finally made a return trip to White Castle to grab a sack of sliders, but was gassed at how expensive those little bugger have become. I ended up ditching the tiny sliders for some Buck Doubles at Burger King. White Castle has priced themselves out of competition !!
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9-06-2010 @9:23AM bob said... Right on , I will not pay much for them I hope the close them up