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Until recently, if you wanted to slurp some of Triangle Brewing's spiced, thirst-quenching White Ale, you had to belly up to a bar and order a pint of the draft-only beer. But now, the Durham, North Carolina, brewery has taken a bold step by packaging its brews in cans, not bottles. Are the owners bonkers?
"There's a huge misperception that bottles are better than cans," cofounder Andy Miller told The News & Observer. For good reason. Cans have long been the domain of Budweiser, Miller and other big name brews that many beer connoisseurs consider dishwater drinks, leaving bottles to flavorful craft beer. It's a classier looking package, but as we've learned time and again: looks aren't everything. Aluminum cans offer numerous advantages over bottles. For starters, cans are better at warding off beer's biggest killers: light and oxygen, which make brews taste and smell like road-kill skunk. And that metallic tang that once plagued canned suds? Gone, thanks to flavor-saving linings.
Brewers are taking note. Since Colorado's Oskar Blues jump-started the trend in 2002 by hand-canning its piney Dale's Pale Ale, around 100 microbreweries have climbed aboard the aluminum bandwagon. And they're not all tiny breweries such as Triangle. The canned-beer converts now include craft brewery heavyweights such as Harpoon, Brooklyn Brewery and New Belgium.
I don't know about you, but being able to crush a can of Fat Tire Amber against my forehead sure brings a smile to my face.
Would you drink craft beer from a can? Spill it in the comments.
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8-28-2010 @1:18PM verdegrrl said... Hopefully the lining is BPA free.
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8-30-2010 @5:05PM kaszeta said... A number of places are embracing cans again. Harpoon Brewery (Boston and VT) brought back cans. And one of my favorite breweries in Minnesota, Surly, is primarily cans.
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8-31-2010 @4:23PM Billy said... I think cans are going to increase in popularity among the smaller craft breweries. There's a lot of places like Beaches and Race tracks that allow aluminum, but not glass. Also, glass is not recycled everywhere that aluminum is. I know that my home town craft brewery, Yazoo, is talking about switching to cans. Could be a good thing.
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