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Popeyes, part of AFC Enterprises, will announce the results of a national taste test versus Yum Brands' KFC as part of a campaign kicking off Monday, the New York Times reported.
In addition to the taste test results, the campaign will bring back the "Love that chicken from Popeyes" slogan that the company has used intermittently since the 1970s. It will feature a character first introduced in ads last year -- Annie -- who will present the results of the bone-in fried chicken taste test: Popeyes mild and spicy versus KFC's original recipe, the paper reported.
The results proclaim Louisiana "the land of good cooking" while Kentucky is dubbed "the land of fast horses," the Times reported.
"The more Louisiana we are, the better our results," Richard Lynch, chief marketing officer at Popeyes told the paper in an interview Wednesday in New York.
He said Popeyes will also use the "Louisiana fast" theme in ads.
The company increased ad spending last year, and saw sales gains as a result, Lynch told the Times.
The taste test campaign will include television and newspaper advertising in addition to a Web site.
In addition to the taste test campaign, the site is selling "Love That Chicken" t-shirts to benefit the Waterkeepers Alliance's "Save Our Gulf" initiative to help protect the Gulf Coast communities and environment in the wake of the BP oil disaster. Popeyes will donate 100% of their t-shirt profits to the group.
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8-29-2010 @2:14PM Ray Brandes said... You need to try Raising Canes. Bests Popeyes hands down. It really IS Louisiana!
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8-29-2010 @3:03PM Raiders757 said... KFC has gone way down hill over the past couple of decades. When choosing between the two, Popeye's chicken is a much better option. Not only is their chicken better, but their biscuits are as well.
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9-22-2010 @11:12PM Wendy said... Kentucky Fried Chicken has always been my favorite. I've been to popeyes & it was way too greasy. That's not moisture, it's grease!! When you get a nice FRESH piece at KFC it's moist!! I think a lot of the employees are what ruins it for everyone no matter where you go!! Even at McD's. Sometimes I get a bad Big Mac & even a bad salad!! Still, KFC is the best for me!!!
8-29-2010 @8:44PM John Howell said... To borrow from Tom Cruise in "Risky Business," Popeye's is the Porsche of fried chicken. THERE IS NO SUBSTITUTE.
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8-30-2010 @4:55AM tim mann said... kfc is and allways will be the best all other are trying to be kfc if not why thay not talken about bojangles thay beet the hell out of the seagull popeyes sell
8-31-2010 @1:13AM mopsie said... Brothers chicken (like a 7/11, gas, food etc.) beats all these others. Church's is okay, Popeye's is a greasefest and KFC is a soggy mess. If you're ever in the New Orleans area, try some chicken from Brothers.
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9-01-2010 @7:51PM Johannes said... BUSH's Fried Chicken in Central Texas is about as good as they get ! A Better quality chicken with far more flavor & fresh moist taste than either KFC or Popeyes !! See for yourself when ya pass thru Central Texas on I-35 South about an hour above Austin !
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9-22-2010 @11:16PM Wendy said... I'm sick & tired of people putting us down for eating fast foods. Eat what ever you want, no one is stopping you, but leave us alone!! Leave KFC, McDonald's, Burger King, Carl's Jr/Hardees etc ALONE!!! America is still FREE & always will be!!!
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