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Cones: Not Just for Ice Cream Anymore

Photo: Cono Italiano

The pizza cone is coming to American shores. Our big question: how did the Italians beat us to this one?

True, pizza itself originated in Italy, but in the century or so since "tomato pie" made its debut stateside, it's Americans who have been at the forefront of perfecting how to eat it on the go (along with pretty much every other food).

Yet the pizza cone hails from Milan. It's ingenious, really -- not so much as a great conceptual leap but for the way it blends a lot of what's already out there (pizza pockets, calzones, all manner of wraps) into an even more perfect form. If you've ever stood in a crowded New York pizzeria and folded your slice in half for easier eating, you're liable to look at the pizza cone, slap your forehead and go, "D'oh! Why didn't I think of that?"

Made from a "proprietary dough," the pizza cone promises drip-free, spill-free enjoyment of what is essentially an inside-out slice of pizza, but its makers, Cono Italiano, aren't stopping there.

More after the jump ...
According to its website (which, somehow, we can't help reading without hearing the voice of Roberto Benigni), the company envisions all sorts of things in their patented cone: bacon and eggs, sausage and peppers, etc.

Of course, it was Americans who pioneered the use of the cone to transform another messy, unwieldy food into a portable delight -- perhaps the cone's 100-plus-year association with ice cream is about to be challenged.

Filed Under: New Products
Tags: cono italiano, ConoItaliano, pizza cone, PizzaCone

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Reader comments (Page 1 of 2)

Lorenzo

8-23-2010 @2:30PM Lorenzo said... Cut a calzone in half, and you've got one of these.
Reply

Al Schrader

8-24-2010 @5:33AM Al Schrader said... My fav is Pizza in a Cup but Catherine Walker invented breakfast in a cup which is even better, but
I prefer real food that isn't smashed into a cup or a cone or whatever, but it's interesting.....Alfred-

Paul

8-23-2010 @2:33PM Paul said... The Italians may have beaten us to "pizza in a cone" concept, but it's been on "American Shores" fow a while: Slice Blog and Gothamist both posted on February 22nd of this year about K! Pizzacones opening in Manhattan. But it'll be interesting to see how well ConoItaliano does in other regions (I definitely think they should open in Austin, TX, for example).
Reply

Emily

8-23-2010 @2:57PM Emily said... Does this idea remind anybody else of "Pizza in a Cup" from the Steve Martin movie "The Jerk?"
Reply

Tony Cosio

8-24-2010 @12:51AM Tony Cosio said... Of course Steve Martin gets credit for this invention, thank you for commenting about it first. Hey his favorite "Pizza in a Cup" ran the other one out of business so this Italian one better be good.

pizzaface

8-23-2010 @8:46PM pizzaface said... Pizza as we know it was "invented" by the Italians. However, pizza has been around since before tomatoes came to Europe. Pizza was invented by the Arabs.
Reply

Dan

8-23-2010 @8:18PM Dan said... We invented the cone and Italians invented putting pizza in it. Chinese invented the noodle (pasta) and it was the Italians who invented its various shapes and recipes. But I bet neither Italians nor Americans will take the credit (or blame) for the idea of pineapple as a pizza topping.
Reply

ron

8-23-2010 @9:06PM ron said... they may have invented but Americans perfected the pizzas. Just like mexican food, real mexican food in the villages is scraps and crap. American restaurants took mexican food and greatly improved it and made it good to eat. real mexican food is nasty.
Reply

Bonnie

8-23-2010 @9:13PM Bonnie said... Pizza as we Americans know and love it was perfected in new Haven, CT at Pepe;s Pizza, an American landmark with lines around the block. Their brick ovens are like no other..and the oizza itself is...a religious experience:))
Reply

Rick

8-24-2010 @12:18AM Rick said... New Haven can boast both Pepe's and their down the street relatives Sally's Pizza as two of the most amazing pizza places in the U.S. I grew up in CT and now live in NYC and whenever I travelled back home I always stopped and picked up a couple pies to take home. As famous and renowned as NYC pizza is, it just doesn't compare! No reservations, no call ahead orders, lines down the block but it is always worth it.

pizzafan

8-23-2010 @9:39PM pizzafan said... Has anyone heard of a pizza burrito? Yeah, in the tiny little podunk town in southeast Louisiana that I am from, we have had these for decades! No spill, no mess, and dough on the outside, pizza on the inside. Not exactly a novel concept!
Reply

Subterranean

8-23-2010 @9:35PM Subterranean said... Spectacular....an even easier way to indulge in greasy, fatty, calorie-laden food.
Reply

Joe Papierz Jr

8-23-2010 @10:48PM Joe Papierz Jr said... Food in foreighn countries is often disappointing. I went to Quito Ecuador on business in the early 1960's and had both chicken and steak dinners during the three weeks I was there. Both meals were tough and lacked real flavor in spite of being ordered at two highly recomended restaurants.
Reply

Skeleton

8-23-2010 @10:55PM Skeleton said... My brothers were watching a "Suite Life on Deck" from last year, when they stop in Italy, and they had pizza in a cone. Sooo... I'm guessing its not a new concept
Reply

James D. Arnold

8-24-2010 @12:16AM James D. Arnold said... Don't try to eat this while driving. The same goes for crunchy tacos.
Reply

Ed

8-24-2010 @12:26AM Ed said... Ooh, that looks like something you want to dip into tomato sauce time and time again.. Looks delicious.
Reply

opus512

8-25-2010 @7:26AM opus512 said... The only original aspect of this might be the dough they use.
Reply

PK

8-24-2010 @9:43AM PK said... Hate to share bad news, but I've seen this in Tokyo and Seoul over 6+ years ago. The man running the shop says he imported the machines from Israel.

I tried a cheese and mushroom variation and it was OK! hope to see the flavor improve when it arrives State side.

Buon apetito!
Reply

Carmen

8-24-2010 @10:31AM Carmen said... Uh oh, awesome. That reminds me of waffle cones at the South By Southwest Conference in Austin, where they basically mixed a salad in a waffle cone made with bacon bits in it. Yum!
Reply

jbird

8-24-2010 @12:28PM jbird said... I sampled one at my school the other day they taste amazing !!!
Reply

22 Comments / 2 Pages

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