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The queen of refined living is taking a few of her most recognizable brands and extending them into the U.K. and the Middle East this fall. As reported by the Independent, Stewart has a television show and four magazines in the works for the United Kingdom, including her flagship publication Martha Stewart Living.
Also scheduled for sometime later this year, is the launch of Everyday Food and Martha Stewart Weddings in Dubai, with distribution slated for several other Middle Eastern countries. "By October, we will have a total of eight international editions of our magazines in circulation in more than a dozen countries," said Martha Stewart Living Omnimedia's chairman Charles Koppelman in a conference call (via Seeking Alpha). "These developments are not in an [and] of themselves game changing, but they signal our commitment to the international market place and the opportunity we see here for our company. As we often say, media lease and merchandising follows."
Koppelman was speaking on behalf of Martha Stewart Living Omnimedia's earnings results, where the growth of the company in all its media and merchandising endeavors was reported at $55.3 for the second quarter.
That said, Stewart has some new endeavors in store for her faithful U.S. audiences this fall as well. She'll be hosting two-hour prime-time specials on the Hallmark Channel, centered around Halloween and Christmas, as well as two prime-time interview shows, where she talks with those in the entertainment, fashion and political worlds. The first of those specials is expected to air on September 19, with Martha talking fashion with high-profile women.
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8-04-2010 @7:48AM lee said... Martha sells junk. Bought a patio set that rusted first summer here in New England. Bought towels at Macy's that began fraying on the sides within the first month... response from her company for both issues was basicly "oh well"... don't waste your money!
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8-04-2010 @9:42AM Cindy said... Ditto for her sheets and her windo blinds are awful. American Reproductions made in China!?! When are we going to put a stop to this?
8-04-2010 @11:29AM todd said... It's true! I tried one of her garden hoses as it was the only one I could get at the time in the length I wanted. The end that goes on the faucet broke off in 5 minutes. I took it back and it happened again! The sad thing is that there are too many people who think her stuff is top quality. What's even sadder is - those people vote.
8-04-2010 @8:58AM yavol said... Martha is a dowdy old spinster. All of her garbage is made in China. C'mon, America, stop being fleeced by this hag. See that smirk on her face? It's there for a reason, people.
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8-04-2010 @9:07AM sassycassie said... As much as I love Martha I have a hard time seeing her American Classic Reproductions like Jadite Dishes and Retro Print Florals making a splash overseas. They signal nostalgia to our country, and simply do not to these other locations. Perhaps, her cooking might be a hit, but alas they cook differently as well. Martha Stewart is as American as Apple Pie and her company in my opinion is taking a big retail risk in this venture. Good Luck to them though, they need it!
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8-04-2010 @9:18AM KatieCouric'sNemesis said... Great idea...send Martha to the Middle East. Put her in a burkha and have her followed by a flotilla of imams all hitting her and shouting "cover up! cover up!"
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8-04-2010 @10:29AM Diane said... Being an avid pet lover, I was appalled to see your new line of pet products, which are made in CHINA. SHAME ON YOU, MARTHA!!!! Needless to say, I will not be buying any of this stuff!!
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8-04-2010 @10:33AM dintc said... She is nothing but a snake-oil saleswoman. Her program is just another info-mercial. She is everything that is wrong in America today. Ship her to the middle east. Maybe Iran.
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8-04-2010 @10:42AM grammar police said...
"By October, we will have a total of eight international additions of our magazines"
Hah! Any decent journalist would know the word used should be "editions" NOT "additions".
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8-04-2010 @11:14AM judy said... When is enough enough for this has been. No one wants your stuff Martha....actually I think most people have had it with you. Do most of us a favor take your millions and go away...your crafts are garbage as well as the other things you sell. Just because it has your name on it doesn't make it
wonderful..I get better buys for the same things elsewhere. And I agree with the other comments here, instead of taking your garbage to Dubai, go to Dubai yourself and set up shop.
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8-04-2010 @11:51AM jene said... Once again, Crime Pays!
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8-04-2010 @12:02PM carile delorca said... we control with a boycott of things manufactured in China. I smell lead paint.
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8-03-2011 @8:40PM James H. Millhouse said... Happy Birthday yesterday Aug. 3, 2010 we were born on the same day and year.
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8-04-2010 @4:46PM ed said... I met her over 10 years ago when she was going public with Omnimedia. She is a real C U Next Tuesday. Her stuff is real crap.
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8-04-2010 @1:14PM jbd said... Her merchandise is trash.......just as she is.....
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8-04-2010 @2:50PM cora said... I have nothing but respect for Martha Stewart. I smell a bunch of whining, jealous cry babies. This woman has accomplished so much. She was prosecuted for things that these politicians get away with every day. She even did the time gracefully. I'd like to see some of you hold up to that. And BTW all the money she makes overseas comes back to this country. I think she should get an award for that. You know when you're picking someone else apart you don't have to look at yourselves, do you?
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8-04-2010 @3:51PM Connie Cook said... I was given a set of Martha's pots and pans from Macy's at Christmas time. They have the non stick surface. I only used wooded spoons to stir with, nothing sharp. The non stick surface starting peeling off into my food immediately. I took them back, they made a funny comment to me about her products, which I will not say. I will not buy her over-priced products again.
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8-04-2010 @4:10PM Cora said... Connie I think that's fabulous that you can give an honest criticism without vicious language. You are to be respected for that.