Burger King Unveils Breakfast Kids Meal

by Jennifer Lawinski, Posted Jul 22nd 2010 @ 3:00PM

Just when you thought breakfast couldn't possibly get any more fun, Burger King is rolling out breakfast kids meals.

The $3.38 meals will include an egg-and-cheese English muffin sandwich, apple "fries" and calcium-fortified Minute Maid apple juice, Bloomburg Businessweek reported. The meals will hit restaurants on Monday.

"Offering a kids meal for breakfast that meets our strict nutrition criteria empowers our guests to make menu choices that work best for their dietary needs and lifestyles," John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp., said in a statement.

"This new addition to our nutritionally-balanced Kids Meals now provides families even more choices at breakfast, lunch and dinner."

Fast-food breakfast meals are unusual, but many chains are looking to the morning meal to help boost slumping sales. Wendy's has been testing a breakfast option and Subway rolled out a breakfast menu earlier this year, Businesweek reported.

Burger King says the meal joins three others on its menu that meet the company's "stringent nutrition criteria" which it defines as:

Less than 30 percent of calories from fat;
No more than 560 calories per meal;
Less than 10 percent of calories from saturated fat;
No added trans fats;
No more than 10 percent of calories from added sugars;
No more than 600 milligrams of sodium; and
A "good source" or "excellent source" of at least two of the following nutrients: calcium, fiber, potassium, magnesium, vitamin E.

Filed Under: Fast Food, Restaurants
Tags: breakfast, burger king, fast food, featured, kids

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Reader comments (Page 1 of 1)

7-25-2010 @10:38AM Fred said... Having worked for BK almost 30 years I will say BK's effort with breakfast was and is a poor excuse to compete against McDonalds. All of their breakfast foods including eggs and biscuits are frozen products. Nothing is made fresh from scratch. BK does not build it restaurants nor have the equipment necessary to provide a good breakfast worth eating. For your money if you want fastfood breakfast I hate to say it but McDonalds is the place to go. Before I retired and even now I rate Burger Kings breakfast as very poor..................
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7-25-2010 @11:22AM Abraxus said... I would hope it would be less than 560 calories, that is a HECK OF A LOT for breakfast for a little kid!

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7-25-2010 @1:18PM Joe Papierz Jr said... Response to Fred who worked at Burger King for over 30 years. And just how does freezing food that was cooked in controlled sanitary conditions hurt it's nutritional value? It is my understanding that freezing inhiits or stops growth of many bad orginizms. You said you now go to McDonalds. Fine. But I have seen some McDonalds I won't step foot in again (BK and others too). So much for employee loyalty.

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7-25-2010 @11:17AM otis said... I can"t wait to pull the lead-based painted toy out of my kids mouth
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7-25-2010 @11:37AM r said... stay home and make a cheaper healthier breakfast for your little charges
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7-25-2010 @12:18PM Seymour said... These fast food conglomerates bring out these so-called healthy meals, and then turn right around and introduce a giant, fat and calorie-laden double bacon cheeseburger that will kill you. Typical big American company hypocrites!
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7-25-2010 @12:53PM Brad said... "These fast food conglomerates bring out these so-called healthy meals, and then turn right around and introduce a giant, fat and calorie-laden double bacon cheeseburger that will kill you. Typical big American company hypocrites!"

1: Fast food conglomerates are not the only companies pulling this double standard. Look at auto makers for starters.

2: BK has had the giant, fat and calorie laden double bacon cheeseburger for years, so super size and shut up!

"I can"t wait to pull the lead-based painted toy out of my kids mouth"

3: Don't give BK any ideas, they will market the toy as a kid's meal (and would probably taste better!).

'nuff said

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7-25-2010 @1:31PM Al Schrader said... Hey, can I get a coupon for that big bacon cheeseburger ? ....Al-

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7-25-2010 @1:05PM Angiebaby said... Jeez, just so long as they don't put a damn TOY in it, they should be fine! Ahh haa ha!

Seriously, I don't think this is a good idea. The market for Kid's Breakfast Meals is not big enough to justify a special kid's breakfast menu. Besides, you can buy an item from the adult menu the kids will eat better and throw in a small OJ, and the price will be the same or lower. And as soon as BK calls and asks for my opinion, I'll tell 'em just this!
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7-25-2010 @1:07PM Jim said... I lost all respect for Burger King at the 2010 Super Bowl. BK had the nerve to have the following ad; 30-35 year old man in diaper, in front yard sandbox.

That one scene killed any chance of me EVER going to BK again. Even if I have to pee desperately, I will risk arrest and go on a sidewalk, and avoid BK for the rest of my life.
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7-25-2010 @1:15PM Joebudgie said... You must be wondrfull to live with. What a cheerful person you are. The article didn't suggest eating at BK three times a day seven days a week. I would bet that we could look at your menu over a month or two and pick out a a few meals that aren't up to your supposed high standard in spite of your protest. What is your real reason to take pop shots at BK?
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7-25-2010 @1:32PM Al Schrader said... You are quite a guy Fred. Solid as a rock. God bless you....Al-
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7-25-2010 @2:23PM Georgy Porgy said... Nobody forces anyone to eat these meals. If I don't like them, I just eat at home or eat something I like.
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7-25-2010 @2:40PM Chocolate gal said... I sure hope that this new breakfast at BK is better than the rest of their food!
OTHER THAN THEIR FRENCH FRYS (which admittedly, are pretty delish) THERE IS NOT ONE THING THAT I HAVE TASTED AT BURGER KING THAT HAS NOT MADE ME FEEL ILL AFTERWARDS!!!

Now mind you I LOVE fast food & eat it more than I'd like to admit. (Between traveling & running late, sometimes it is just easier to drive-through.)
But, EVERY time I've eaten at BK & have ordered anything except their frys, I feel sick afterwards!
Must be something that they put in their food? (I suspect a chemical flavor enhancement or preservative???)
I have the same reaction when I have eaten at Home Town Buffet & Soup Plantation. (Both big yuck.!)
Will never eat at either of these three again!
Anyone else out there noticed a similar reaction?

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7-27-2010 @11:07AM bellagrlxitalia@aol.com said... i have one thing to say... MCd's and bk are great if freshly made... whopper with cheese is awesome and so it the big mac... deliciously good... and i prefer bk because they have good onion rings... but i eat fast food once a month only AS A TREAT! lol
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