Photo: csullens, Flickr
The $3.38 meals will include an egg-and-cheese English muffin sandwich, apple "fries" and calcium-fortified Minute Maid apple juice, Bloomburg Businessweek reported. The meals will hit restaurants on Monday.
"Offering a kids meal for breakfast that meets our strict nutrition criteria empowers our guests to make menu choices that work best for their dietary needs and lifestyles," John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp., said in a statement.
"This new addition to our nutritionally-balanced Kids Meals now provides families even more choices at breakfast, lunch and dinner."
Fast-food breakfast meals are unusual, but many chains are looking to the morning meal to help boost slumping sales. Wendy's has been testing a breakfast option and Subway rolled out a breakfast menu earlier this year, Businesweek reported.
Burger King says the meal joins three others on its menu that meet the company's "stringent nutrition criteria" which it defines as:
- Less than 30 percent of calories from fat;
- No more than 560 calories per meal;
- Less than 10 percent of calories from saturated fat;
- No added trans fats;
- No more than 10 percent of calories from added sugars;
- No more than 600 milligrams of sodium; and
- A "good source" or "excellent source" of at least two of the following nutrients: calcium, fiber, potassium, magnesium, vitamin E.