Adding to the (occasional) guilt of finishing off a greasy, cheese-laden pizza is that awkwardly large, hard-to-trash pizza box -- do you bend it? Rip it into pieces? Leave it for someone else to deal with in the morning?
Whole Foods will be breaking this vicious cycle with the newly designed GreenBox, made to sustainably package, serve and store their take-out brick-oven pizza. Announced today by makers ECOvention, LLC, the boxes are manufactured from 100% recycled cardboard and are said to replace the need for paper plates (for serving), as well as plastic wrap or tin foil (for storage). The company realized that a standard 14-inch pizza box could breakdown into smaller reusable compartments, which could then be recycled more easily.
What's their secret? Clever perforation.
Flip the top back and note the dotted lines on the lid forming a perfect cross, or four plates. Once you've eaten at least half the pie, follow the lines on the remaining bottom of the pizza box and fold it in half, creating a small storage container to stash your leftovers slices (if any) in the fridge for later.
Thirty Whole Foods Markets across the Rocky Mountain region have already agreed to stock the GreenBox starting this August, with plans to expand its use to others across the country and into Canada. Need a visual? Check the demo.