Photo: YouTube
Adding to the (occasional) guilt of finishing off a greasy, cheese-laden pizza is that awkwardly large, hard-to-trash pizza box -- do you bend it? Rip it into pieces? Leave it for someone else to deal with in the morning?
Whole Foods will be breaking this vicious cycle with the newly designed GreenBox, made to sustainably package, serve and store their take-out brick-oven pizza. Announced today by makers ECOvention, LLC, the boxes are manufactured from 100% recycled cardboard and are said to replace the need for paper plates (for serving), as well as plastic wrap or tin foil (for storage). The company realized that a standard 14-inch pizza box could breakdown into smaller reusable compartments, which could then be recycled more easily.
What's their secret? Clever perforation.
Flip the top back and note the dotted lines on the lid forming a perfect cross, or four plates. Once you've eaten at least half the pie, follow the lines on the remaining bottom of the pizza box and fold it in half, creating a small storage container to stash your leftovers slices (if any) in the fridge for later.
Thirty Whole Foods Markets across the Rocky Mountain region have already agreed to stock the GreenBox starting this August, with plans to expand its use to others across the country and into Canada. Need a visual? Check the demo.

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7-19-2010 @3:14PM bushidoka said... Oi! Greenwashing!
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7-19-2010 @4:41PM Frank said... Really? Seems like a legit way to reduce waste and reuse a product.
7-19-2010 @4:47PM bushidoka said... If someone were really interested in reducing waste they'd make pizza at home. Takeout containers are simply not "green".
7-19-2010 @8:14PM Guido said... So... if you eat the pizza off the box, what do you put the left over in for breakfast?
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7-19-2010 @11:51PM Elizabeth said... If you watch the video, only part of the box is removed to become plates, the other half folds in half again to house the leftovers. So you have to eat at least half your pizza.
7-19-2010 @11:50PM Elizabeth said... I saw a demonstration of this exact product over a year ago online, so I doubt it was developed by whole foods, but maybe bought by them? Or perhaps they just saw the popular online video and stole the idea wholesale.
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7-23-2010 @12:22AM john said... Good step towards green culture
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