Baskin-Robbins Retires 5 Icons

by Jessie Cacciola, Posted Jul 16th 2010 @ 4:00PM

For our sweet-toothed readers, we have some bad news to report: Baskin-Robbins announced that it's shelving five of its 31 signature flavors including the classic staple French Vanilla, which was with the company since it started in 1945, Caramel Praline Cheesecake (1970), Campfire S'mores (1975), Apple Pie a La Mode (1976) and Superfudge Truffle (2007). This has happened before, but never to such magnitude.

The tragic exits, though, will make room for five brand-new flavors in honor of Baskin-Robbin's 65th anniversary and the National Ice Cream Month (July), says a Baskin-Robbin's media representative. More details to come on the new additions, which will be introduced this fall.

As for the old flavors? The final tubs have already been sent out to your local outposts, and are only available while supplies last. (Why am I picturing Seinfeld's Newman running for a big pot to fill up on the Soup Nazi's last batch? Pace yourselves.)

Then they're headed into what the company calls their "Deep Freeze," an online archive for retired flavors and those that have had a limited run.

Join our effort on Facebook -- our mission is to gather enough support to convince Baskin-Robbins that they must keep French Vanilla around! Wondering what's the difference between vanilla and French Vanilla? We've got your answer.

Filed Under: News
Tags: baskin robbins, deep freeze, french vanilla, ice cream

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Reader comments (Page 5 of 7)

7-18-2010 @2:08PM Kathy said... ...FRENCH VANILLA?! The world has gone mad.

Also, I like how everyone's talking about the vanilla thing. I'm glad others don't think it's too common. Whenever I order it, my family never fails to comment about how boring it is.

...But it's a classic!~
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7-18-2010 @2:37PM Bob Luedde said... I'm not sure I could trust the products put out by a company whose management was foolish enough to cancel the French Vanilla flavor! Do what ever you want with those other "fad" flavors(Except maybe Superfudge Truffle).
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7-18-2010 @2:23PM Dee said... I do not understand the reasoning for getting rid of French Vanilla! I can see if other flavors do not sell, but in every ice cream survey taken across America for the past 30 years, vanilla is always the #1 most popular flavor. Go figure?
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7-18-2010 @2:27PM GARY RUBIN said... I DONT THINK ANYBODY SHOULD TAKE ANYTHING AWAY KEEP THE FLAVORS THAT WERE PUT IN PLACE I DONT THINK IT FAIR JUST BECOUSE THE FOUNDERS ARE NOT ON EARTH WE SHOULD NOT MESS WITH WHAT THEY LEFT BEHINE IF IRV WERE AROUND HE WOULD PITCH A FIT AND KICK SOMEBODY IN THERE BUTTS
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7-18-2010 @2:48PM me said... kill it all but run raising
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7-18-2010 @2:49PM ME said... KILL THEM ALL BUT RUN RAISING
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7-18-2010 @3:01PM AJ said... I have to admit when I read the title I nearly cried. What if they were retiring my beloved mint chocolate chip or my husband's favorite peanut butter chocolate? I was surprised at the choices to be removed and at the reaction to the French Vanilla. I say keep all of the flavors and change your name to more flavors than we can count! Why not? It's a tradition. I drive about 2 hours one way to get ice cream at BR once a week and will continue to do so as often as I can. The new Lemon Cream Pie is awesome by the way!!!
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7-18-2010 @3:14PM AJ said... You are seriously delusional. B&R politically correct? White vs Black, what world are you living on??
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7-18-2010 @3:43PM Ron Sarson said... All you people complaining about retiring french vanila must not actually be buying it or it wouldn't be retired. I like french vanila and regular vanila, but I never buy either at BR. If I can get nutty coconut, baseball nut, or some other yummy flavor, why would I buy plain old french or regular vanila?
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7-18-2010 @8:26PM Smoke77 said... they would just add flavors if they were smart
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7-18-2010 @11:31PM jeff leonard said... They were under pressure from the NAACP that "vanilla" had a racist tone to it.
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7-19-2010 @6:37AM Fade To Black said... There's no reason to live anymore. Goodbye cruel world...
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7-19-2010 @7:22AM Dr Phil said... OK this is plain nuts !! How can they lose French Vanilla ???
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7-19-2010 @1:13PM Mark said... Baskin Robbins is going to lose a lot of business if they get rid of French Vanilla. That is one of their best flavors. Not a good decision at all.
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7-30-2010 @9:37AM Jimmy said... Do they still have regular vanilla? My favorite is Chocolate Chip.
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7-19-2010 @8:46AM dotlhs56 said... None of these are a big loss. If I had to choose one I didn't want to see gone, it would be the Praline Caramel one. French Vanilla anything is gross.
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