UPDATE: To ensure continued supply and meet customers' needs due to overwhelming popularity, McDonald's USA announced today that it will not be executing the national in-restaurant sampling event of McCafé Real Fruit Smoothies on July 22-24.
Back in early June, we told you about a product-tasting event we attended where McDonald's unveiled its new McCafé Real Fruit Smoothies (in addition to other products) as an extension of their McCafé line. The smoothies, available in Strawberry Banana or Wild Berry (chosen as the favorites during rigorous consumer testing), launched nationwide on Tuesday.
Our initial reaction was that both flavors (Wild Berry contains blueberries, strawberries and blackberries) were quite fresh-tasting, thanks to their natural ingredients (fruit, fruit juice, low-fat yogurt and ice). Danielle Paris, the Director of Product Innovation and Development at McDonald's, told Slashfood that McDonald's "sources strawberries directly from strawberry farmers, and selects particular varieties that will offer a specific flavor profile" for the smoothies.
As promised, our official taste test is coming soon, but next week you can try out the flavors yourself, at no cost. From July 22 to July 24, McDonald's will be giving customers free samples of both smoothie flavors. This promotion is reminiscent of their offer from just over a year ago for a free sample of their McCafé Mocha, with the early rollout of their McCafé line.
If you taste the smoothies next week, let us know what you think, and stay tuned for our official taste test!