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Photo: Mark One Foods
News of the Securities and Exchange Commission's take down of Travis L. Wright has set the financial media abuzz, but it's not so much the alleged crime itself that has them chattering. After all, the $145 million that the Utah-based money manager allegedly bilked clients out of is small potatoes compared to the likes of, say, Bernie Madoff.
Instead, what has the chroniclers of capitalism chortling is what Wright was actually investing the money in. Not commercial real estate, as he told clients, but in the Candwich.
Read more about the Candwich after the jump.
Yes, it is what it sounds like: a sandwich in a can. Developed for vending machines by Mark Kirkland, owner of Mark One Foods, the sleek little mini-subs come "ready to eat!" -- bread, filling, and all -- in the equivalent of a soda can. So far Kirkland has three versions in the works: PB&J (in either grape or strawberry) and BBQ chicken. But, according to the New York Times he has his eye on the a.m. snacker as well with plans to unveil French Toast in a can and a Pepperoni Pizza Pocket is in the works too.
But is it really fair to turn the Candwich into the punchline here? Sure, it may sound about as appetizing as Cheez Whiz on a Ding Dong, and we're admittedly leery of any food product that has as one of it's selling points: "perfect for emergency rations!" But in all fairness, plenty of people have gotten rich capitalizing on the 3 p.m. blood-sugar drop of the American worker.
The "tragi" part of this tragicomedy may be that the crooked financier just didn't believe enough in the potential of the Candwich. According to Candwich-maker Kirkland (who is not accused of any wrongdoing), Wright conned him as well, never really delivering on his promises of funding.
As for the real joke? That may be the idea that commercial real estate sounds like a better investment these days than a sandwich in a can.
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7-09-2010 @2:52PM Julie said... I guess it would be OK for "emergency rations", but I can't see eating this on purpose unless you have NO other option. Can you imagine what the bread would be like?
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7-10-2010 @9:27PM Dan said... Hey I'd try it! Then again I like cheez wiz and other American culinary monstrosities
7-09-2010 @3:00PM Darlinkula said... Canned sandwiches sounds like a good gimmick, but I'm more concerned with the plastic that coats the inside of cans and ends up in your bloodstream. Where's the FDA protecting America concerning that?
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7-09-2010 @3:05PM Think! said... Just what we need...senseless landfill materials in the name of gimmickry.
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7-09-2010 @3:22PM paul said... Commercial C-rations from the Korean War are now on your supermarket shelves.
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7-09-2010 @5:54PM mitch said... hey i liked c rats, bean and franks were my fav. c rats beat mre's anyday.
7-09-2010 @4:06PM DanP said... "perfect for emergency rations!" aka sun
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7-09-2010 @4:29PM Draconian said... Whats funny is that the cans still have opening lids as like a soda can. Does tha Candwich "pour" out of the can?
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7-09-2010 @5:02PM julie said... I was thinking the same thing. It does appear to be just like a soda can top, but i couldnt get a good look at the top to be sure. Then i thought maybe the whole top came off like when you open spam or tuna. idk and i dont think ill be trying it..i think id go with M.E's from my brothers old military stash first...lol
7-09-2010 @4:41PM sunny said... Tell me again: Why exactly this is something we need?
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7-09-2010 @4:56PM Mark said... YUK!!!!!!!!!!!!!
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7-10-2010 @2:37AM Amnthony said... You are all insane, the Candwicih is the only thing that makes any sense in a world gone mad!
7-09-2010 @5:29PM CLINTON said... I'VE GOT A COUPLE QUESTIONS HERE......1)WHAT WERE THIS COMPANY'S EXECUTIVES SMOKING WHEN THEY CAME UP WITH THIS ONE & 2) HOW MUCH DID THEY HAVE TO SMOKE TO END UP AT THE CONCLUSION THAT A SANDWICH IN A CAN IS SOMETHING THE AVERAGE AMERICAN CONSUMER WOULD WANT? IT'S POSSIBLE THAT THE BOARD OF DIRECTORS MAY WANT TO CONSIDER DRUG TESTING THESE EXECUTIVES, AS THIS IS POSSIBLY THE STUPIDEST THING I'VE HEARD OF LATELY THAT DIDN'T COME OUT OF WASHINGTON, D.C.!!! I THINK THEY MAY DO WELL TO DROP THIS IDEA & START SELLING WHATEVER IT WAS THEY SMOKED JUST PRIOR TO THIS DECISION. I MAY BUY SOME OF THAT!!! BUT PLEASE, KEEP IT AWAY FROM THE POLITICIANS IN WASHINGTON, THEY'RE STONED/STUPID ENOUGH & CAN SCREW EVERYTHING UP JUST FINE WITHOUT SMOKING ANY OF THIS....;)
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7-09-2010 @5:41PM Susan said... People always knock new food ideas, no matter what they are: TV dinners, Hamburger Helper, frozen pizza, Sloppy Joe sauce (which my family loves), etc. This might be good. And anything can be improved upon, in time, if it's not perfect the first go-round, as with the afore-mentioned products. Try it, before passing judgement.
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7-09-2010 @5:45PM Al Schrader said... I come from a long line of food product pioneers. My dad perfected Yoo Hoo chocolate drink just to name one. My uncle Henry was a soft drink genius...some day I'll tell you guys about him & his deep safaris into the Amazon for flavors...This canned sandwich is a great idea same as canned potato chips (Pringles), but ultimately they will abandon this. I know how to fix it...you can ask me after they abandon it....Alfred-
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7-09-2010 @6:00PM yglbcjd60 said... It seems kinda abnormal and perverse to even consider eating a canned sandwhich. Ick! Ack! Yuk!
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7-09-2010 @6:47PM Joyce said... Has anyone besides me noticed that commenter Al Schrader claims to have some direct connection to whatever the article subject may be? You name it, whatever it is, and he has "been there, done that," worked on it or invented it, or has a family connection to it. It has really become difficult to believe anything he says. It all sounds like pipe dreams or big-time bragging to me. Just saying....
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7-09-2010 @7:07PM Badmoonfaiery said... Have none of you ever heard of Brown Bread in a can. My family up north in NH has been eating it for generations with baked beans. No lie, look the next time you go to the store, bread in a can is nothing new.
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7-09-2010 @7:34PM MARI said... O M G!!!! HAAAAAAAAAAAAAAAAAAAAAAAAAAAA!!!! HAAAAAAAA!!!!!!!!!!!!
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7-09-2010 @7:38PM Pookie said... Gross. What else can we shove inside a can that stupid americans will buy? What a gullible nation we are!
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