Photo: Mark One Foods
News of the Securities and Exchange Commission's take down of Travis L. Wright has set the financial media abuzz, but it's not so much the alleged crime itself that has them chattering. After all, the $145 million that the Utah-based money manager allegedly bilked clients out of is small potatoes compared to the likes of, say, Bernie Madoff.
Instead, what has the chroniclers of capitalism chortling is what Wright was actually investing the money in. Not commercial real estate, as he told clients, but in the Candwich.
Read more about the Candwich after the jump.
Yes, it is what it sounds like: a sandwich in a can. Developed for vending machines by Mark Kirkland, owner of Mark One Foods, the sleek little mini-subs come "ready to eat!" -- bread, filling, and all -- in the equivalent of a soda can. So far Kirkland has three versions in the works: PB&J (in either grape or strawberry) and BBQ chicken. But, according to the New York Times he has his eye on the a.m. snacker as well with plans to unveil French Toast in a can and a Pepperoni Pizza Pocket is in the works too.
But is it really fair to turn the Candwich into the punchline here? Sure, it may sound about as appetizing as Cheez Whiz on a Ding Dong, and we're admittedly leery of any food product that has as one of it's selling points: "perfect for emergency rations!" But in all fairness, plenty of people have gotten rich capitalizing on the 3 p.m. blood-sugar drop of the American worker.
The "tragi" part of this tragicomedy may be that the crooked financier just didn't believe enough in the potential of the Candwich. According to Candwich-maker Kirkland (who is not accused of any wrongdoing), Wright conned him as well, never really delivering on his promises of funding.
As for the real joke? That may be the idea that commercial real estate sounds like a better investment these days than a sandwich in a can.