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In a coy email sent to the Colonel's most adoring fans, the company offered a glimpse of what it no doubt hopes will be the fast-food equivalent of a blockbuster summer sequel, think: "Son of the Double Down."
"The brand that created international buzz with the Double Down will make more menu news with a new sandwich this July," the email teases.
More after the jump...
"And if you thought our sandwich without the bun was a hit, wait until you see what we're doing with the bun."
At first glance, the accompanying pic of the new "Doublicious" appears to be some kind of breakfast sandwich on steroids (bacon, melting cheese, and some kind of yellow stuff that could be runny scrambled eggs). And maybe if KFC had the audacity to debut an A.M. version of its notorious sodium H-bomb, it probably would have be guaranteed the same kind of horror-stricken media hype that catapulted the Double Down into the stratosphere of fast-food legend. ("Fried chicken-for breakfast!?")
But alas, as the Orange County Register's Fast Food Maven confirmed, the new Doublicious looks an awful lot like your run-of-the-mill drive-thru chicken sandwich. Whereas the story of the Double Down was its bunless bravado, it seems the Doublicious is all about the bun: sweet Hawaiian bread, which KFC promises will offer a "one-of-a-kind sweet and savory taste."
Ho-hum.
Oh, and that mysterious egg-looking substance in the pic? It's actually the same "secret" sauce that debuted with the Double Down.
As for how the Doublicious tastes, you can pick up yours starting July 5.
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6-28-2010 @2:18PM Rick Maynard said... Jason --
Any time you have questions about KFC, including new products, feel free to contact me. I'll make sure you get the info you need. E-mail me at rick.maynard@kfc.com.
Regarding Doublicious, it's KFC's new signature sandwich. It combines a savory boneless chicken filet with a sweet Hawaiian Bread bun for a one-of-a-kind sweet and savory taste.
The Original Recipe Doublicious includes an Original Recipe filet topped with bacon, Monterey Jack cheese and Colonel's Sauce. The Grilled Doublicious is a grilled filet topped with Monterey Jack cheese, lettuce and honey mustard BBQ sauce.
It's available at KFC restaurants beginning July 5.
Thanks.
Rick Maynard
KFC Public Relations
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6-28-2010 @2:57PM Omri said... That certainly doesn't look like a grilled fillet.
This looks like a double down to me - one of the downs, in a bun....
6-28-2010 @6:21PM Caroline said... Rick-
I actually liked the Double Down and tried it after finding out it had less fat and calories as a burger. I love KFC. You should consider adding waffle sticks to the menu- all of my friends love chicken and waffles- even the healthy, gourmet foodies in SF.
=)
6-29-2010 @8:44AM glenn blackwell said... The summer sequel to "Double Down" opens at KFC . Released as "Son Of Double Down" Saving the title "Spawn Of Double Down" for the Halloween re-release. It follows the plot of the first.
In "Double Down" Two pieces of overly breaded fried chicken, sandwiched a piece of greased pork. With what appeared to be cheese. While this was a hit with artery clogging, 52" waistline, heart attack cases, it was overlooked by size 6 girlfriends, wives and responsible people with children, who did not want those children to not choke, on this "food substitute"
The sequel instead offers only one piece of chicken. Cutting back on protein. This time around grilled not fried. Sadly the practice of over breading chicken to add the illusion of size and the need to have a crunch for sound effect, hides the familiar summer time outdoor grilling marks.
The slice of pig meat remains, to lure crowds in the "down home" market.
The runny yellow cheese type substance and a slice of possibly Swiss adds color.
To appeal to overseas markets the setting has a subplot of Hawaiian buns for a sweet flavor.
Or in this case, sugar to make up for the carbs from that missing over-breaded slice of chicken.
Look past the summer time bang and hard sell, for the original recipe.
I'm Glenn Blackwell "And I'll have that to go"
6-29-2010 @9:13AM Dunk said... Hey Jason, if you could take a few seconds from your love mails with the KFC exec and learn how to spell 'colonel' (not colonal), that would make you (or your typist) look like less of a stooge. Thank you in advance for making the change. Sheesh.
6-29-2010 @9:25AM Paul said... Rick,can you post the nutrutional value for this sandwich? The KFC website will probably never update itself to include it (like the fully loaded box meal which they still dont dare post).
6-29-2010 @12:00PM Cathy said... Looks GOOD--Love the roll bun
6-29-2010 @1:09PM Rob said... I have news for you all That sandwich has already been out I had one over a month agao guess where Rhode Island!! same place the infamous double down first debuted before the rest of teh country got a taste! I love living in RI KFC always beta tests here and Nebraska first, However people I really didnt care for teh sandwich the hawiian breads sweetness actually took the taste and a lil zest away from the sandwich. It will not be a hit like the double down too many conflicting tastes , sweet bread, zesty sauce ,salty chicken, its not a good mix.
6-29-2010 @6:13PM Nancy said... they need to cook there baco done ...
6-28-2010 @6:45PM Anthony said... It should be noted that Chick-fil-a and McDonald's offer fried chicken for breakfast. Chick-fil-a is not a national company but many people know about and enjoy their chicken on a biscuit. I know I sure do.
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6-28-2010 @10:29PM T said... I'm sure the Doubledown has far less calories than this "partner in crime" sandwich.
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6-29-2010 @7:23AM Burgerchickeneatinman said... I can't wait for this to hit the stores.I have 3 doubledowns every day.
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6-29-2010 @8:26AM Michael said... Keep up the good work KFC! We love it! I sure like the things you offer us. Folks don't listen to
these liberal whiny writers, they have a real weak agenda and lack taste buds, they are afraid to eat anything exciting and good.
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7-12-2010 @1:36PM oafling said... Hey Michael Moron. I am a liberal, I don't have "a real weak agenda" (whatever that ridiculous comment was supposed to mean), I like the Double Down, and I don't whine. Please keep your ignorant knee-jerk comments to yourself and stay on topic.
6-29-2010 @8:59AM Me said... Wasn't crazy for the Double-Down but this looks yummy. Kind of reminds me of a barnyard burger without the the fried egg.
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6-29-2010 @9:43AM Diana B. said... Someone please pass the Mylanta...BUURRRPP!!!
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6-29-2010 @9:43AM gobo said... The Grilled Double Down was fantastic. I think KFC'd be nuts to not have the DD be a permanent menu item.
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6-29-2010 @9:59AM ennui said... THIS IS THE WORST GARBAGE YOU CAN EAT......
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6-29-2010 @4:37PM sunny said... Actually, McDonald's has one of the most amazing delicious southern style chicken and biscuit sandwiches you will find ANYWHERE.
The last KFC I went to (International Speedway Blvd. Daytona Beach Florida) was so filthy abd disgusting, I walked out. .
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6-29-2010 @12:04PM wendy said... My goodness people! It's only a sandwich! It looks really good to me. I haven't tried the double down yet, but that looks awful good too. It may not be the most healthy thing in the world, but anything in moderation is fine. There's no harm in indulging in something supremely bad for you once in awhile. You're not going to have a heart attack from eating something fried here and there. On a side note, my grandma was an old southern lady who fried everything. She ate fried food every day and lived to be 101. But then, that was before the grease police had to go stick thier noses in everyone's diet like it's any of thier business. For goodness sakes, if you think it's going to kill you, then don't eat it. It's just that simple. But don't be a buzzkill for those of us who like to enjoy life and all it's greasy, unhealthy offerings now and then.
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