In a coy email sent to the Colonel's most adoring fans, the company offered a glimpse of what it no doubt hopes will be the fast-food equivalent of a blockbuster summer sequel, think: "Son of the Double Down."
"The brand that created international buzz with the Double Down will make more menu news with a new sandwich this July," the email teases.
More after the jump...
"And if you thought our sandwich without the bun was a hit, wait until you see what we're doing with the bun."
At first glance, the accompanying pic of the new "Doublicious" appears to be some kind of breakfast sandwich on steroids (bacon, melting cheese, and some kind of yellow stuff that could be runny scrambled eggs). And maybe if KFC had the audacity to debut an A.M. version of its notorious sodium H-bomb, it probably would have be guaranteed the same kind of horror-stricken media hype that catapulted the Double Down into the stratosphere of fast-food legend. ("Fried chicken-for breakfast!?")
But alas, as the Orange County Register's Fast Food Maven confirmed, the new Doublicious looks an awful lot like your run-of-the-mill drive-thru chicken sandwich. Whereas the story of the Double Down was its bunless bravado, it seems the Doublicious is all about the bun: sweet Hawaiian bread, which KFC promises will offer a "one-of-a-kind sweet and savory taste."
Oh, and that mysterious egg-looking substance in the pic? It's actually the same "secret" sauce that debuted with the Double Down.
As for how the Doublicious tastes, you can pick up yours starting July 5.