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As The New York Times reports, a company called Automated Media Services has developed TV screens that can be clipped to supermarket shelves. And what will be showing on those tiny screens? You guessed it: endless loops of the same commercials for cereal or soup or shampoo.
More after the jump.
Despite the proliferation of flashing screens everywhere from airport gates to the backseats of taxicabs, advertisers are still not happy. They want to be right there by your side at the precise moment when you're weighing the choice between, say, Prego and Ragu, and access to that advertising sweet spot is what 3GTV is promising.
AMS is testing its Lilliputian TVs this summer at nine supermarkets in Maryland and Virginia. One enthusiastic store executive was quoted as saying that 3GTV could "transform the shopper experience."
Presumably he means for the better, though the image of aisle after aisle of picture-perfect TV clones hawking everything from Listerine to Lunchables may just have some of us longing for the day when the only broadcast in our local A&P was, "Clean up on aisle 11."
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6-20-2010 @5:25PM Larry said... I am so glad to have been born in 1951 and can truly remember a time before all of this crap invaded our 'living spaces' and wasn't constantly bombarding us from every angle nook and cranny.
I got rid of my cell phone recently and feel liberated as if I grabbed back some of my privacy and peaceful anonymity !
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6-20-2010 @5:29PM shell said... now the mooing milk door and chickens with the eggs would be very cool,I would be getting a lot more milk well at least opening the door more :o) ..
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6-20-2010 @5:46PM Sierra said... This isn't new. 15 years ago, Schnuck's grocery stores had shelves that told the shopper what was advertised as being on sale. They also TV screens mounted on the carts. This was in suburban Kansas City. It wasn't the marketing breakthrough they hoped and cost money so they removed the screens. Actually, the cart mounted TV screen was a computer that activated the shelf voices as it passed. The only useful part was a search capability that gave locations for things.
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6-20-2010 @7:38PM Eric said... Well thats one more reason to shop at Brant Rock Market, we are a one store one family operation. Come see us somtime if you are around the South Shore of Boston. We are located in Marshfield, formally MarshVegas
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6-20-2010 @8:38PM KayDf9 said... Well, I figure the next thing is that we will be required to stock the grocery shelves next -- I absolutely hate those self-check things.
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6-20-2010 @8:46PM KayDf9 said... And another thing. Don't you just hate it when the checker hits you up for a donation to some good cause? Talk about captive audience! And sometimes they are even rude when you decline to make a contribution.
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6-21-2010 @8:58PM randall zimmer said... Wow did you cut that one ? Better gets some GAS X ! Your feet stink ! Buy some odor eaters right away! Hey fatso , try the sale on diet soda ! Don't forget the Depends! Your pants will never forgive you ! Just for starters ! LOL
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