Photo: photine, Flickr
As The New York Times reports, a company called Automated Media Services has developed TV screens that can be clipped to supermarket shelves. And what will be showing on those tiny screens? You guessed it: endless loops of the same commercials for cereal or soup or shampoo.
More after the jump.
Despite the proliferation of flashing screens everywhere from airport gates to the backseats of taxicabs, advertisers are still not happy. They want to be right there by your side at the precise moment when you're weighing the choice between, say, Prego and Ragu, and access to that advertising sweet spot is what 3GTV is promising.
AMS is testing its Lilliputian TVs this summer at nine supermarkets in Maryland and Virginia. One enthusiastic store executive was quoted as saying that 3GTV could "transform the shopper experience."
Presumably he means for the better, though the image of aisle after aisle of picture-perfect TV clones hawking everything from Listerine to Lunchables may just have some of us longing for the day when the only broadcast in our local A&P was, "Clean up on aisle 11."