Photo: roboppy, flickr
Of course, the shop's owner, Chip Hearn, was banking on the gross-out factor. In a flash of marketing genius, he decided to create the ice cream after tasting a booger-flavored Jelly Belly jelly bean (a part of their 'BeenBoozled' collection that contains other gross-out flavors like Rotten Egg, Moldy Cheese and Barf). "Let's make 'Booger' and let's make it great just to mess with everyone," the ice cream maker recalls telling his staff.
Hearn is no dummy -- kids are big fans of unorthodox flavors. Look at the candy aisle these days and you'll see a wide selection of gummy worms, fake slime, and other stomach-turning offerings (care for a candy scab on a faux band-aid?). So, Hearn told the Associated Press, he thought, "I'm going to make my version of what booger tastes like, and I'm going to make it look good." He added, "I did not pick a bunch of boogers for myself to get some ideas."
Read more about booger ice cream after the jump.
Take away the name and the ice cream actually sounds pretty good. It's a cake-batter base (tinted green, of course) swirled with green-hued caramel and those addictive little Lucky Charms marshmallows that you picked out of the bowl as a kid.
At a recent taste test ranking the shop's best new flavor, Booger came in a close second to "Oooey Gooey," a cake batter ice cream with Oreo, chocolate fudge and caramel. Taster comments? "Tastes better than the real thing," "disgusting look with great taste," and "terrible name, great texture."
This isn't the first time Hearn has rolled out an unusual flavor. Past experiments have included Beer and Chocolate Jack Daniels.
But nothing's generated the kind of buzz that Booger has. In this case, it's easy being green.