Photo: ABC News
If a tantalizing photo of a juicy, well-peppered steak isn't enough to entice you (they don't call it 'food porn' for nothing), perhaps your sense of smell will make your mouth water?
A billboard for the Bloom Grocery chain in central North Carolina is testing this form of temptation by not only featuring a larger-than-life photo of a perfectly pink steak, but also pumping out the smell of black pepper and charcoal.
Before you start thinking, "Fire hazard!," note that these scents are actually manufactured by the company ScentAir Technologies, who typically create custom fragrances for places like casinos and hotels.
Read about the technology behind this olfactory-enhanced advertising campaign and find out how long drivers on N.C. 150 will be seduced by the smell of grilling over at HuffPost Food.