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If a tantalizing photo of a juicy, well-peppered steak isn't enough to entice you (they don't call it 'food porn' for nothing), perhaps your sense of smell will make your mouth water?
A billboard for the Bloom Grocery chain in central North Carolina is testing this form of temptation by not only featuring a larger-than-life photo of a perfectly pink steak, but also pumping out the smell of black pepper and charcoal.
Before you start thinking, "Fire hazard!," note that these scents are actually manufactured by the company ScentAir Technologies, who typically create custom fragrances for places like casinos and hotels.
Read about the technology behind this olfactory-enhanced advertising campaign and find out how long drivers on N.C. 150 will be seduced by the smell of grilling over at HuffPost Food.
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6-06-2010 @8:09AM Digi said... LOL I love this comment in the story, "North Carolina is testing this form of temptation by not only featuring a life-sized photo of a perfectly pink steak". Thats mighty BIG for life sized LOL. I love how writers on this site never went to school.
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6-06-2010 @10:07PM crp said... Where is the editing anymore? Bad spelling ,poor grammar, bad choice of words , you name it - modern advertising editing is lacking .
6-07-2010 @9:57PM chris said... who cares about the spelling or anything else just read and enjoy the way people think without being so critical some are pretty funny if you get past all your criticism
6-09-2010 @6:03AM Digi said... Anyone else LOVE how this website deletes comments they disagree with or that are directly targeting the website editors themselves? Hmm how communist of you SLashFood, congrats you've dropped to the level of Despot. Good thing this site relatively sucks anyways so go ahead, limit more of the few people who still visit it.
6-06-2010 @9:30AM mikee.lectric said... I'd like to see the size of cows in N.C.
Maybe it's an elephant T bone!
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6-06-2010 @9:54AM Angiebaby said... The phrase "food porn" is disgusting.
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6-06-2010 @10:04AM All Winners LOVE Winners said... Pure Seduction.
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6-06-2010 @11:11AM r said... alot of people resent having scents forced on them like a neighbors woodstove or a cigerette smoker. someone might have an allergic reaction and sue. keep your odors to yourself
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6-06-2010 @10:16PM crp said... I agree , after a short period of time the scent of steak,pepper and charcoal will be as obnoxious and irritating as having a garbage dump next door.
6-06-2010 @12:24PM mytwocents said... It doesn't seem fair to seduce innocent people like that. lol If one does it then more will want to and we are going to have so many smells floating around it will be nauseating.
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6-06-2010 @1:19PM steverc53 said... I just hope that fork doesn't catch and reflect the sunlight into some driver's eyes and cause an accident.
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6-06-2010 @1:52PM robert said... I love steak, and when I cant get to the tender juicy steak, I settle for a double ground round steak with cheese in a sesame.
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6-06-2010 @2:10PM Catherine said... All bill boards should be banned as they are a distraction to drivers
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6-06-2010 @3:59PM Cindy said... Life size? Holy crap what kind of giant wrote this??????
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6-06-2010 @4:04PM Cindy said... Billboards are banned in Maine. Maine "The way life should be."
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6-08-2010 @10:56AM DrewDown91 said... The reason why billboards are banned in Maine in Vermont is - NO ONE LIVES THERE AND THERE IS NO TRAFFIC. Even if there were billboards, you would get a paltry rate on bulletins in these sub 100 DMA markets. The people who do live there are drunk, all the more reason not to have billboards - drivers need to focus on the road more.
6-07-2010 @9:46PM LST said... No billboards or large signs on Kauai either, now if they'd ban the ugly things here in FL.
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6-07-2010 @10:09PM JACK said... Aren't you glad you don't work in the Shell station next to the sign, you'ld either be sick every day' or go broke buying steak .
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6-07-2010 @10:32PM Deb said... Yuk...disgusting!
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6-07-2010 @11:59PM Chris said... I wouldn't eat a steak looking like that even it was free. Any pink in steak is gross and smells nasty.
I like fully cooked meat. Carnivorous animals eat raw/uncooked meat.
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