Photo: aj marx, Flickr
Every now and then there's media hype about some bizarre "trend" in the drinking world: This time it's pouring vodka in your eye as a means of getting high.
What's to blame for such ridiculous behavior? Poor parenting? Peer pressure? Stupid genes? Who knows.
Some put blame on the 2000 film Kevin and Perry Go Large, starring Harry Enfield as a teenager named Kevin. Kevin and his equally dorky friend seek relief from their teenage angst by going to Ibiza, an island famous for its party atmosphere. They fall under the spell of DJ Eyeball Paul, a drugged-out spin master who casts his musical magic over the dancing throngs in nightclubs and gets his thrills by pouring vodka in his eye...thus, the nickname "Eyeball Paul."
YouTube has several hundred clips of people participating in "vodka eyeballing." Most show obviously drunk men at parties holding a bottle of vodka to their eye, then tilting their heads back until the vodka stings so bad they holler, squint, and jump around.
Cocktail waitstaff in Vegas have been observed to do this trick for extra tip money, and binge drinking youth here and abroad also utilize this crazy method. Supposedly it leads to a quicker high -- participants claim that the eyeball absorbs the alcohol a lot faster than the mouth-to-stomach route.
Professor Robin Touquet, a consultant in emergency medicine at St Mary's Hospital in England, said in the British publication Daily Mail that vodka in the eye can create inflammation and thrombosis (clotting of the blood vessels) such that very little alcohol would be absorbed. According to Touquet, the eye does not have a gastro-intestinal lining to protect it and aid absorption like the stomach does. He warns, "Poured into the eye over a period of time, it could cause serious damage to both the cornea and the sclera, the white of the eye."

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6-03-2010 @10:16PM m a r y said... Aw, don't put the blame on a movie! I don't see why people feel obligated to imitate things they see in movies/video games/tv/general media. And seriously vodka in the eye? Have they not forgotten the pain of getting soap, shampoo in their eyes? O.o
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