Is a Burger-Scented Candle What You Crave?

by Naomi Shulman, Posted May 4th 2010 @ 12:30PM

Just when you thought you'd smelled it all: Make way for The White Castle Candle, which promises to waft the fragrance of burgers and onions through your home. Because who wouldn't want their living space to smell like a fast-food joint?

Believe it or not, the candle -- which was introduced in time for National Hamburger Month, and is emblazoned with the restaurant's tagline "What You Crave" --has met with a somewhat mixed reception."I'm in the minority of people that doesn't even have to be high to eat White Castle," admits a blogger at Geekosystem, "and I don't know if I could handle it." Meanwhile, over at EW's PopWatch, "...beads of vomit are flying out of my head at the mere thought," was the emphatic reaction. (Tell us what you really think.)

Varied reactions notwithstanding, the candle has been extremely popular. Extremely. In fact, it sold out on the White Castle website in one day (don't worry, we're already searching for another source and will keep you updated; in the meantime, encourage White Castle to restock!). Perhaps this is partly because the proceeds for the candle (which sold for $10) go to Autism Speaks, the country's largest autism advocacy group. White Castle is among several corporate sponsors aligned with Autism Speaks, and has already raised hundreds of thousands of dollars for the organization prior to developing the candle.

So if anyone gives you a hard time about your slider-scented abode, you can tell them it's for a good cause. And then crack the window.

Filed Under: On the Blogs, New Products
Tags: candle, food fragrances, white castle, white castle candle

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Reader comments (Page 1 of 1)

5-04-2010 @10:14PM carol said... I can't believe they came out with this candle. I have enough scent after I get done eating White Castles.
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5-04-2010 @10:34PM Katrina High said... No way no how, thats just gross who wants to walk into a house that smell like grease.
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5-04-2010 @10:58PM kittylit said... Just reading this article has made me crave a White Castle. I grew up in northern NJ and have moved to RI. I guess my heart thanks me for moving, but I could eat a "sack full" right now.
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5-05-2010 @12:29AM LEAH said... WHITE CASTLE?--MIGHT AS WELL HAVE A SEWER SMELL---YUCK!
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5-05-2010 @2:39AM ? said... just like you

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5-05-2010 @3:48AM Teresa said... No, burger smelling candles are just not that romantic for me! I like vanilla or apple cinnamon!
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5-08-2010 @3:23PM char said... Uuuuuuuummm - i love white castle sooooo much! However, I wouldn't want the candle - just the real thing. Yum, yum!
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