Photo: Ben & Jerry's
Just in time for the summer, Ben & Jerry's has announced the arrival of yet another divinely decadent flavor: The newbie is Bonnaroo Buzz, a combination of coffee and malted ice creams swirled with whiskey caramel and studded with English toffee bits.
The flavor was a joint project worked on by Ben & Jerry's and the Bonnaroo Music Festival.
"We worked on various combinations using the festival, the setting, and Tennessee as inspiration. Our Flavor Guru, Eric Fredette worked his magic to come up with the final version which Bonnaroo was very happy with. The Bonnaroo folks were very instrumental trying the flavor along the way and giving us feedback so they ended up with something they had a part in, and were thrilled with," Sean Greenwood, a publicist for the ice cream company told Slashfood.
The caffeinated concoction will make its debut in stores nationwide starting May 4th. And naturally will be available at this year's Bonnaroo Festival.
In keeping with Ben & Jerry's philanthropic mission, a portion of the Bonnaroo profits will be donated to the Bonnaroo Works Fund, a charity that supports various non-profits.
So if you're rocking out to Stevie Wonder or Jay-Z at Bonnaroo make sure you pick up a scoop of Bonnaroo Buzz.
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