Ben & Jerry's Unveils a New Flavor

by Nicki Gostin, Posted Apr 20th 2010 @ 10:00AM

Just in time for the summer, Ben & Jerry's has announced the arrival of yet another divinely decadent flavor: The newbie is Bonnaroo Buzz, a combination of coffee and malted ice creams swirled with whiskey caramel and studded with English toffee bits.

The flavor was a joint project worked on by Ben & Jerry's and the Bonnaroo Music Festival.

"We worked on various combinations using the festival, the setting, and Tennessee as inspiration. Our Flavor Guru, Eric Fredette worked his magic to come up with the final version which Bonnaroo was very happy with. The Bonnaroo folks were very instrumental trying the flavor along the way and giving us feedback so they ended up with something they had a part in, and were thrilled with," Sean Greenwood, a publicist for the ice cream company told Slashfood.

The caffeinated concoction will make its debut in stores nationwide starting May 4th. And naturally will be available at this year's Bonnaroo Festival.

In keeping with Ben & Jerry's philanthropic mission, a portion of the Bonnaroo profits will be donated to the Bonnaroo Works Fund, a charity that supports various non-profits.

So if you're rocking out to Stevie Wonder or Jay-Z at Bonnaroo make sure you pick up a scoop of Bonnaroo Buzz.

What's your favorite Ben & Jerry's flavor?
Phish Food	904 (15.1%)
Half Baked	708 (11.8%)
Cherry Garcia	1672 (27.9%)
Chunky Monkey	1341 (22.4%)
Other (tell us in the comments)	1373 (22.9%)

Filed Under: New Products
Tags: ben and jerrys, bonnarroo buzz, ice cream

Chew on This

Royal Wedding Cake Details Revealed! - YumSugar

Make Your Own Pop Tarts - CHOW
Denny's Introduces a Maple Bacon Sundae - Eater
Whole Foods Opening Bars in Stores - USA Today
Rules Of Bar Etiquette -- For The Bartender - HuffPost Food

Reader comments (Page 1 of 7)

4-20-2010 @8:05PM Meghan Lynch-Fries said... Reverse Chocolate Chunk WAS my Fav!
Reply

Vote upVote downReport

4-21-2010 @7:45AM Jackie F said... REVERSE CHOCOLATE CHUNK!!! OMG, the best flavor ever!!! My favorite CURRENT flavor is New York Super Fudge Chunk.

Vote upVote downReport

4-21-2010 @4:47AM Al Schrader said... I miss Hawaiian Sunrise, Berry Tart Crisp, and Caramel Apple Chunky...Al-

Vote upVote downReport

4-20-2010 @8:07PM Susan said... My favorite flavor is New York super Fudge Chunk....but that's only after B & J discontinued my real favorite...Holy Canolli...boy, i miss that!!
Reply

Vote upVote downReport

4-21-2010 @9:44AM Toni said... I love Willie Nelson's Peach cobbler, but I would like to have Holy Cannoli back . I would love to try it , it sounds wonderful.

Vote upVote downReport

4-20-2010 @10:57PM Sue said... Dave Matthews Band - Magic Brownie........yum!!!!!!

Vote upVote downReport

4-20-2010 @8:11PM alioness13 said... Willie Nelson's Peach Cobbler. Crazy good stuff!
Reply

Vote upVote downReport

4-20-2010 @9:05PM janay said... I love, love Willie Nelson`s peach cobbler too! I wish they would bring back Bananas on the Rum! Also very, very good!