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Mmm...not exactly. As expected, the decision was driven less by a desire to sell great brews than the bottom line. Beer purchases in convenience stores dipped 4 percent last year, according to research group SymphonyIRI -- nearly double domestic beer sales' 2.2 percent decline.
But the silver lining is that purchases of sub-premium beers (Keystone Light, Natural Light) actually ticked up. Customers haven't stopped drinking. They just want to pay less for a buzz.
Sometimes this gambit pays off, such as the medal-winning Mission Street pale ales and IPAs that California's Firestone Walker brews for Trader Joe's. But brand-wise, Trader Joe's sits on a slightly more elevated plane than a convenience store selling unnaturally glistening, endlessly rotating hot dogs.
Would you buy budget beer from 7-Eleven? Spill it in the comments.
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4-21-2010 @6:11AM al said... I WILL DRINK IT JUST AS LONG IT IS MADE IN THE USA,,,,,,USA,,,, RIGHT ON 711
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4-21-2010 @11:05AM Fred said... 7-11 has it figured out. They get you wound up about the price of gas as shown in the picture, then they settle you down with a brewski. What a bargain, what a bargain.
4-21-2010 @11:22AM Simzee said... Like I always say.....No matter how bad a recession.....No matter how little money they have.......people ALWAYS have money for booze. ALWAYS, ALWAYS, ALWAYS.
4-21-2010 @8:31PM Sherri said... This taken from wiki, 'The brand name 7-Eleven is now part of an international chain of convenience stores, operating under Seven-Eleven Japan Co., Ltd.[1], primarily operating as a franchise.'
So much for made in the USA. lol
4-22-2010 @7:21PM Lenny said... Keep in mind this is just private branding. The beer is being made by a beer manufacturer that's been making beer a long time. New label, same old beer you've always had if you go for "value" beer.
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4-21-2010 @7:52AM eddie butts said... When your fantasy team is getting throttled by the buzz buckets!
I reach for the cheapest beer I can get my hands on.
Bring it on 7-11
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4-21-2010 @7:51AM Eddie butts said... I love cheap beer, bring on game day.
Buzz Buckets are killing my fantasy team!!!
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4-21-2010 @7:50AM Patrick Felix said... I love cheap beer!! Bring on game day.
Buzz Buckets are killing the butt bros.
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4-21-2010 @8:02AM Koz said... Where the hell does 711 sell beer? There are not any around here, oh yea I am in Assachusetts. The dullest state in the union.
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4-21-2010 @8:46AM PJ said... Koz...you're dead wrong! Connecticut is the absolute most stupid state in the country when it comes to booze....can't sell alcohol on Sundays...can't sell after 9:00 PM! How's that for stupid laws!
4-21-2010 @10:39AM Virg said... In Florida..........all grocery stores & most gas stations sell beer & wines.
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4-21-2010 @10:44AM Virg said... In Florida beer and wines are sold in grocery stores. They all have a full isle of beer & wines & gas stations sell beer & wines too.......& our 711 stores are located at gas station sites which already sell beer & wines too.
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4-21-2010 @10:59AM Wish Belkin said... If you're consuming enough beer so that cost and calories are a concideration, you have troubles coming that will make them seem trivial.
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4-21-2010 @11:28AM Vstar45 said... We don't have to look for great tasting inexpensive beer.. It's called Yuengling. If you need cheaper than that you must be broke. A great beer brewed in Pennsylvania. The oldest brewery in the good old US of A. I buy cases of bottles for $15.00. My favorite beer of all time. Drinking a Light Beer is a complete waste of time. That is unless you like hang overs and head aches. Oh and of course those numerous trips to the toilet to give back all you drank. Drink the best, Drink Yuengling.
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4-21-2010 @12:06PM GOLTZ said... you pay 2-3 times more at convenience stores than grocery stores drug stores stc. BP IN MY NEIGHBORHOOD WON'T PUT PRICES ON ANYTHING BECAUSE THEY ARE SO EXPENSIVE. YOU HAVE TO CARRY THE 20 OUNCE BOTTLE OF SODA UP TO THE MORON BEHIND THE COUNTER ONLY TO FIND OUT IT COSTS $1.35 , THE SAME PRICE YOU CAN GET A 2 LITRE (NEARLY 4 TIMES AS MUCH) ELSEWHERE.
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4-21-2010 @1:32PM BOBO said... Damn thats cheap you only pay a $1.35 for a 20 oz. soda here on Long Island they are $1.75 for a 20 oz. soda
4-21-2010 @12:29PM fanblade said... 7-11 used sell a house brand from the late 50's to the early 70's.They have been brewed by Eastern,Altes,Best,Century and Garden state.The last one in the 70's had the familiar 7-11 logo on it.
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4-21-2010 @12:53PM joyce said... When you buy products at 7/11 you should know you are supporting people who want to kill you, AKA Chavez. Are Americans really stupid enough not to care about that?
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4-21-2010 @1:18PM Dick said... Just what the great unwashed need...another cheap, rotgut beer.
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4-21-2010 @1:39PM rlhughes49 said... Joyce, until early 2009 7-11 was contracted to buy its fuel from Citgo. You might remember the Citgo signs at the stores. Since then they dropped Citgo, which is solely owned by Venzuela, hence Chavez., they no longer support that regime. Next time do a little more research before you smear someone or a company.
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