Photo: Courtesy of Andrew Kim
When Andrew Kim, 18, a student at the College for Creative Studies in Detroit, got an assignment to create an eco-friendly product he thought about Coke bottles. At first Kim considered the idea of reusing the bottle in some way but then struck on the concept of redesigning the bottle instead. "I thought about fixing the problem instead of using the problem," he explained to Slashfood. "We have all these bottles and they are not being recycled."
Kim's first innovation was to make the bottles rectangular to facilitate packing and shipping: "All shipping uses rectangular forms so I wanted to use that space to maximum capability," he explained. Kim also suggested that the bottles be nested in shipping and in turn be collapsible when empty so more of them can be sent to be recycled.
Kim, who doesn't drink Coke, thought of redesigning the classic contoured soda bottle because, "everyone else drinks Coke."
Oh and in case you were wondering Kim got a perfect score of 100 for his assignment.

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4-03-2010 @11:49AM Brenda said... Cans are easy to recycle. Why not just do away with the indestructable plastic bottle and put everything in cans? I am a Pepsi nut.
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4-03-2010 @11:50AM carl said... You might have education. You have no people skills. You do not have many friends.
"This Cokes' for you !"
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4-03-2010 @11:53AM Annie said... Although this looks cool, it would not fit the hand comfortably. Coke's present shape fits the hand and prevents slipping.
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4-03-2010 @12:09PM Isabella said... I believe there are just too many disadvantages that will not go un-noticed if Coke ever bought this design for new bottles. But, hey, at least the kid is trying...
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4-03-2010 @12:20PM Bob said... Cost of added PET resin makes the square bottle impractical. Reduced filling speeds and foaming make the package even more so.
Not a good idea for a carbonated product.
Mr. Kim doesn't deserve a 100. He could have made a short visit to a local bottling company and have learned how his idea would not work in the real world. Not cost practical...much less not green.
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4-03-2010 @12:29PM cheryl said... In my opinion... You are missing the point of all the press. This is a student who came up with this idea. Not a engineer being paid thousand's of dollars to design new packaging! Imagine what this student will do with continued education and some more knowledge . I give this student KUDO'S for being creative and thinking about being greener!
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4-03-2010 @12:48PM emmaliegh said... Well I think that it is a great idea. I mean yeah would work but the classic hourglass shape has been around forever. If you think about it useing rectangler bottles could save yuou money campared to the hourglass. The rectangle bottles you get more for you money.
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4-03-2010 @1:02PM Chuck said... I agree that others might steal his idea but with the internet publicity he should be able to beat them in court. Just this one story alone, dated, with comments, should be strong evidence for his claim. Lawyers will knock down his door for a cut of the winnings. This is actually the best thing that could happen to him.
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4-03-2010 @1:05PM Festerated said... I think it's a great idea to start making square bottles, what with all the drink holders in cars being round. It's no big problem to fit a square peg in a round hole. Just get yourself a hammer and chisel and work on it until it fits.
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4-03-2010 @1:11PM Chuck said... It would be easier to grip the bottle when opening as well.
No end to a circle? Odd idea I would think. A circle is closed and thus has an end. The "end" would be a matter of perspective, ie, where you choose to begin. Otherwise the earth, being a circle has no end. You can truly go west or east "forever" but only 180 degrees north or south since there is a north and south pole which is a beginning point. Of course the bottle is not actually a circle it is a cylinder. Yes, I know, you could argue that a cylinder is an infinite number of circles stacked upon one another.
Here's a thought to get your mind around. There are different sizes of infinity. There is an infinite number of whole numbers. There is also an infinite number of even or odd numbers. Yet the infinite number of whole numbers would have to be twice as big as either the infinite odd or even numbers.
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4-03-2010 @1:17PM P.P.Peters said... This kid should have done some research before attempting to re do the coke bottle. The hourglass bottle is a tradmark iconic design and actually poland springs new bottle is almost the same - it is narrow at the bottom third just like the plastic coke bottle. They say it uses less plastic than a straight sided bottle. The curve increases the strenght I can't imagine a square bottle can have any strength with the same about of plastic now being used. Did you ever pick up a jiuce box and squeeze it a bit too hard only to have it squirt all over you? This rectangle bottle would be flimsy and troublesome. I agree with all those of you who say bring back Glass soda pop bottles, especially after all the bad press - the plastic ones deteriorate and you are ingesting some plastic each time used. New york state just passed a Sugar tax on 'full calorie' soft drinks anyway. maybee just drink less soda anyway.
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4-03-2010 @2:28PM jef said... Chuck, you got WAYYYYY too much time on your hands, and no sense of what to do with it....
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4-03-2010 @2:30PM B. J. Campbell said... Sorry, but it's just plain ugly and unappealing. I'll stick with the regular glass coke bottle - which I do
recycle.
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4-03-2010 @2:32PM Onpoint2 said... Very clever, but unappealing
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4-03-2010 @3:01PM mrsliss said... The posts would be so much easier to read if they were spelled and punctuated correctly. I refuse to work this hard!
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4-03-2010 @4:01PM cathy said... Some people would not be so eco-concious and not like the comfort of a square bottle. Squarish glasses were popular in the design world for a while but just never went over. http://newsy1.wordpress.com
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4-03-2010 @6:14PM Diane said... I particularly do not like this design. Plain and simple...it's ugly. I prefer the actual style of coke bottles, in truth, I prefer the style when they used glass bottles, but that is no longer being done. The rectangle bottes, however are just an eyesore. So it might be green but my eye sees BLAH!
I personally think we should not go green, cuz I think we should go blue instead. Blue is sooo much prettier. Blue skies, blue flowers, blue clean sparkling oceans...Blue is the way to go. Oh, and the brown of earth is also cool. To heck with going green. Although, I realize the politicians want to go green because according to Al Gore green is the color of money, thus the way he wants to go. Speaking of politically weird people...ever notice that MIchael Moore complains about capitalism yet uses capitalism very effectively to get wealthy? Coca cola...keep your shape...don't change. It is not broken...so don't fix it.
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4-06-2010 @6:12AM sunny said... Here's an idea:
Let's fill the New Coke Bottle with New Coke.
Yeah right.
That's the ticket.
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4-06-2010 @7:13AM Erwin said... The technical points are fascinating, but isn't the point that the coke-bottle shape is an American icon? It's part of our culture and history and I think it would be sacrilege to change it. Besides, it feels good to hold a coke bottle. The detractors can reach for a square coke when the battery runs out in their electric cars -- Ha Ha! -- serve them right!.
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4-06-2010 @10:30AM Sunday said... Too funny Erwin! I agree with those who said Coke should keep the hourglass shape. I love the original glass bottles with the hourglass shape.