Student Redesigns Coke Bottle

4-03-2010 @12:33PM King David said... Yea, but this kid is going to be SCREWED RIGHT INTO THE GROUND by ALL of the bottle manufacturers because it is a VERY INTELLIGENT SOLUTION to a MAJOR problem THAT THESE COMPANIES PAY MILLIONS TO AD AGENCIES AND OTHER ENTITIES FOR and now they will JUST STEAL HIS IDEA AND NOT PAY HIM A DIME!!!!!!! I remember many years ago when we would have "HUNTERS" from the then BIG THREE AUTO INDUSTY GIANTS come to our school and make a cheap donation so they could have ALL OF THE BRAINY IDEAS OF THE YOUNG PEOPLE to come up with new designs for their cars, under the guise of a "study period afternoon". We enjoyed the free time, they stole the ideas of the few who actually had an idea. Remember this: IF YOU EVER WANT TO SOLVE AN ADULT/COMPLEX PROBLEM LOOK AT IT IN THE EYES OF A CHILD/YOUTH. The premise is that the child/youth has not learned to be so analytical that they compound problems. IT WORKS!!! IT WORKS VERY WELL!!!

4-06-2010 @6:40AM Andi said... The project is already out in the public. Soda companies would HAVE to buy his design or risk being outed and completely humiliated for such an action and none of these companies can afford something like that nowadays. It also doesn't say whether or not he copyrighted the design, that sure would be a smart thing to do though.

4-06-2010 @7:15AM bawoshuaile said... I think square / rectangle bottle will work, will sell and people will be fine to use and hold them. Case-in-point, Fiji Water seems to be sustaining a square bottle design. Perhaps the design may need adjusting to add a softer, rounder feel to the hand, but "poor design." Really? Furthermore, the spout is off-center which would eliminate some of the liquid surge that typically happens at the "shoulders" of the square bottles. Good design. To say square bottles won't sell and this is a poor design is already disproved with existing products that do sell.
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4-06-2010 @8:41AM Raymond said... What Andrew needs to do is Patent the idea before some Company steals his idea!!!!!

4-06-2010 @9:40AM David said... Let Coke keep their damn bottle and sell the idea to Pepsi, Coke would be buying the concept the very next week. Their cans do not have the shape and they sell just fine.

The problem is that the sodas are bottle regionally.

4-06-2010 @10:07AM Cindy said... Square bottles will require the redesign of cup holders in cars etc...

4-06-2010 @10:44AM bob said... King DAvid...They "stole" your ideas? Please tell us......what were they?

4-06-2010 @11:10AM Jimmy Joe said... King David came up with the idea of a round air filled rubber tire back in 1975 and the Big 3 car companies stole his idea. Up until 1975 all car tires were octagon in shape and car rode very rough as I remember.

4-06-2010 @11:15AM Jimmy Joe said... The whole reason that Coke bottles are shaped like a woman's body is so that when you are through with them you can just throw them away. Why change something that works so well?

4-08-2010 @8:17PM Joe Papierz Jr said... There doesn't seem to be a way to comment on some one else's comments but self proclaimed King David sure is full of sour grapes and pessimism today isn't he? The square, bottle like, container is a super idea but if it is collapseable and made out of plastic how in the world do you sterilize if for re-use. A better choice would be plastic that is biodegradable. Coke could still have its famous shape in the form of a graphic on all four sides of the container and so could the other makers of sodas.

4-06-2010 @11:41AM King David said... For the STUPID ASSES KNOWN AS "BOB" AND "JIMMY JOE", and I REPEAT -- "STUPID ASSES" -- I did NOT say that I personally had any ideas that were worthy of the task that the manufacturers wanted. LEARN TO READ YOU MORONS!!!! AND THEN LEARN TO READ EVERY, REPEAT, EVERY WORD and HAVE SOMEONE EXPLAIN WHAT WAS WRITTEN TO YOU, SINCE YOU HAVE NO ABILITY TO UNDERSTAND THE VALUE OF WORDING. I said, "... ideas of the FEW who actually HAD AN IDEA." This does NOT, by any means, say that I had anything to share that they wanted. Again, since you're SO STUPID, I MENTION THIS -- MORONS!!!

4-06-2010 @12:01PM Jimmy Joe said... Sorry King D. I thought you were saying that the Big 3 knew that nobody can design a better car than a bunch of 7th grader's. OH WAIT, you were saying that. Yeah, I' m the MORON. ha ha ha

4-06-2010 @12:19PM Mags said... I have to agree. I've been a Coke brand loyal person for over 25 years and I am also a coke bottle collector. The Coke Bottle hourglass has been a large part of the brand for over 100 years. Sorry, though it's greener and I hate to sound like I don't care about recycling and the envoirnment, because I do, but to add this style of a Coke bottle to my collection....no. When I saw the image I have to admit my first reaction was "WTF?!" Perhaps the student isn't aware as to how us Coke lovers are kinda loyal like that... we dont' like change! (Remember the "New Coke"? Yea. The "New Bottle" would be just as well received, I'm willing to bet...)

I don't see it happening. Also, do these bottles keep the fizz?? I know the plastic bottles don't keep soda as "crisp" as the old thick glass bottles used to. (Brain freeze soda burps rock!)

I also have to agree to the level of change this new design would cause as far as cup holders and the likes. Sure, it's a great idea from someone young and ideological, however in the big picture this is something if implemented on a grand scale would cost tons of money in conversions and a long time to slowly execute.

4-06-2010 @12:51PM King David said... No, Jimmy Joe THE MORON, that is NOT what I said at all!!! As usual you, being of a certain LIMITED "INTELLIGENCE" ASSUME THAT WHAT YOU BELIEVE IS WHAT IS WRITTEN!!! I only commented on WHAT I KNEW, saying NOTHING about 7th graders. While the premise to this story may have been that, WHAT I WROTE was a recollection of the typical actions of many of the "hunters" who used to come to PRIVATE SCHOOLS -- WHERE WE STUDENTS HAVE A HIGHER IQ (have someone explain what those letters mean) than other students. It was common conduct in those days (before the computers and Internet -- devices that allows STUPID ASSED PEOPLE YOU A VEHICLE TO VARIOUS FORUMS THAT YOU HAVE NO KNOWLEDGE ABOUT). AGAIN, LEARN TO READ and also have someone explain the intent of the "Remember this" portion of my original post as I AM POSITIVE IT IS WAAAAAAAAAAYYY TOO FAR ABOVE YOUR ABILITY TO UNDERSTAND THE PREMISE. MORON!!!

4-06-2010 @1:58PM happygolucky said... Dave said... That's cool, but the shape of the Coke bottle is part of their brand. Incorporate that sexy hourglass shape into the graphics on the square bottle, and you might get the company to buy into it!

It may be cool, the design may ship well and can be easily exhibited in stores, but has anyone thought about how the human hand will hold it? Square? Great design for business, poor design for your hand.

4-06-2010 @3:12PM MandiP said... It is a great design from the design standpoint. As far as a consumer holding it, or able to drink it straight from the bottle instead of pouring it into another receptacle, it falls flat. Some designs are wonderful to look at , beautiful to see but not practical to physically use.

4-06-2010 @4:57PM John in RVA said... Some have said that this already has been done. I know that it's already been done with "still" liquids like chicken/beef/vegetable stocks. But, I would ask if it has been done with highly pressurized carbonated beverages? Any flat-sided "carton," under carbonation pressure will bulge a lot unless the sides are so thick, or so heavily reinforced, that they become uneconomically thick. That's one of the reasons that round flimsy cans are so popular...they're strong for their weight when pressurized. But, then, I may be so "of the old school" that I can't appreciate the innovation. LOL.

4-03-2010 @11:40AM anni said... 12 packs are sold room temp. or from a walk-in cooler which will cool anything. Individual sales are unpacked and chilled.