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Pineberry to Make Debut in U.K. Stores

Press Association


What do you get when you cross a strawberry and a pineapple? A pineberry, of course.
This designer fruit -- a hybrid that looks like a white strawberry with red seeds, but which allegedly smells and tastes like a pineapple -- will be sold in 45 Waitrose supermarkets across the U.K. for the next five weeks while they're in season, ABC News reported.

Cross-breeding fruit to create new varieties is a $100 million business in the U.S., ABC News reported.

About seven years ago the pineberry was taken from its native South America and grown commercially in glasshouses by the dutch, ABC reported. Like strawberries, they're green until they ripen, but instead of turning a deep, juicy red, these fruits turn white, like they've been attacked by Bunnicula.

Pineberries sell for about $4.50 for a 4.5 ounce bag until April 13, after which the price will be hiked up to about $6.00.

Filed Under: New Products
Tags: fruit, pineberries, pineberry, pineberry UK

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Reader comments (Page 1 of 1)

Miriam

4-01-2010 @3:58PM Miriam said... But come on, It's April 1st, it looks crazy, they pulled the same stunt last year with pinanas and there is a viral marketing company with the same name and several sites on the topic. Do you see a trend?
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Ms Pen

4-01-2010 @8:45PM Ms Pen said... Okay, who's been playing with mommy's PhotoShop again???
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Pashta

4-01-2010 @9:57PM Pashta said... LOL April Fool's!
Reply

gs

4-01-2010 @10:31PM gs said... not a cross with a pineapple - most likely cross with a common strawberry we all know with a white alpine strawberry - the alpines are wonderful but small with lots af seeds on the outside - otherwise this is a genetically modified freak
Reply

Dawn

4-01-2010 @11:19PM Dawn said... It is not possible to cross a strawberry and a pineapple. The pineberry is a hybrid of Fragaria chiloensis, a South American strawberry and Fragaria virginiana an Amererican strawberry.
Reply

muffinfluffer

4-02-2010 @1:27AM muffinfluffer said... BOOLAH SHEET
Reply

gobo

4-02-2010 @9:46AM gobo said... Not an April Fools gag. These are actually for sale in the UK and are a cross between a wild strawberry found in South America and domestic strawberries. Not pineapples.
Reply

vassilev12

4-05-2010 @9:19AM vassilev12 said... beautiful fruit! And so natural....
Reply

Molly

4-06-2010 @5:40PM Molly said... HI! Thank you for finding & reading my blog & commenting! I loved reading your comment and getting the opportunity to come check yours out! I like what I see!! Cannot wait to ready more!

SO I really dislike the color of those strawberry hybrids.. I do not think I could try them. Yes I am judging the strawberry by the cover (skin) but ehh. Thanks for sharing about them!

Hope you are having a great day!
Molly
Reply

Magda

4-14-2010 @9:19AM Magda said... they look so sweet :) would love to try them. why do I live so far from Waitrose, why? i love this shop! thanks for sharing

http://staraniserecipes.blogspot.com
Reply

yanhong

6-24-2010 @9:45PM yanhong said... Where can i buy the pineberry seeds?
Reply

11 Comments / 1 Pages

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