Photo: Courtesy of ChopChop
A new quarterly magazine and website for kids (aged 5 to 12) has just been launched. Called ChopChop, it aims to teach children how to cook and eat healthy food. Its founder and president Sally Sampson is the author of 20 cookbooks and she also has a daughter who suffers a chronic illness.
The genesis of the magazine started from her conversations with various doctors about childrens' diets.
"Pediatricians told me that healthy eating is all they talk about with patients," Sampson told Slashfood. "ChopChop very quickly morphed from a pamphlet that doctors could hand out during well-care visits into a magazine."
150,000 copies of the first issue have been distributed to doctor's offices, supermarkets and boys and girls clubs in 32 states.
It has recipes for kid-friendly recipes like cheesy scrambled eggs, green-and-bean quesadillas, congee and fried chicken. Sampson stresses that the recipes are ethnically diverse and inexpensive.
"None of the dishes are esoteric and none of the ingredients are hard to find. They are all available at a supermarket."
Besides recipes the magazine also has some fun features like a profile of a 12-year-old chicken farmer and an article about different kinds of apples.
"There are no negative messages in the magazine," says Sampson. "It's all fun and positive."