New Fast-Food Items Hit Menus Nationwide

by Jennifer Lawinski, Posted Mar 17th 2010 @ 4:00PM

If you're looking for something fresh and exciting the next time you stop by a Starbucks or roll through a drive-through, fast-food restaurants are offering a handful of new menu items to help draw in new customers and give old customers a taste of something different.

McDonald's is test-marketing a new "customized" chicken sandwich with a French twist. The McBistro Chicken Sandwich can be either grilled or fried, comes on a whole-grain "bakery style" roll, and then you choose whether you'd like to top it with bacon, white cheddar cheese, tomato and a sauce (chipotle barbecue, honey mustard, buttermilk ranch), the Baltimore Sun reported. Customers pay less for if they forgo the bacon or cheese.

The customized sandwiches are being tried out in Omaha, Albuquerque, and the greater Baltimore area.

"McBistro Chicken Sandwiches are all about choice, and customers will pay for only what they include on their customized sandwich, enjoying a premium product without a premium price," the company said in a press release.

Last month Wendy's launched the upscale Bacon and Blue Cheeseburger with blue cheese crumbles, sauteed onions and Applewood-smoked bacon.

"We've heard loud and clear that our customers love the new Applewood smoked bacon," Ken Calwell, chief marketing officer for Wendy's, said in a statement. "This great bacon and real blue cheese crumbles takes the Bacon and Blue hamburger to a whole new level and offers gourmet taste for a value price."

The Bacon and Blue burger isn't on the dollar menu. Its suggested price is $4.29.

KFC has launched a new Boneless Filet which its offering as part of a $5 box with fries, a soft drink and a biscuit, Grub Grade reported.

Over at Taco Bell, the Pacific Shrimp Taco joined the menu. The soft taco combines marinated shrimp, shredded lettuce, Fiesta Salsa and Avocado Ranch Sauce.

In the beverage world, Starbucks is offering the "however-you-want-it frappuccino" -- a twist on its frozen coffee drink that allows customers to custom-order frappuccinos, the Wall Street Journal reported. Customers can choose soy milk instead of regular dairy, decaf or regular coffee and whether they'd like light syrup or whipped cream on their drinks.

The custom frappuccino is expected to make its debut in Starbucks stores in the U.S. and Canada in early May.

Filed Under: Fast Food
Tags: kfc, mcbistro chicken sandwich, mcdonalds, new fast food, starbucks, taco bell, wendys

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Reader comments (Page 3 of 3)

3-19-2010 @1:12PM Bill said... Whenever a company uses "French" or "European Style" etc in their marketing campaign, I make it a point to avoid. I could not care less what the styles or food is like over there. America was born by people trying to get away from those trashy countrys.
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