Just Born, Inc.
For years we've welcomed spring by biting through the sugary skin of chicks and bunnies to get to the soft and sweet marshmallow Peep inside. But this Easter, things are looking especially bright: Peeps manufacturer Just Born has let loose a new horde of sugary holiday snacks, housing their classic marshmallow flavor in both milk and dark chocolate. No, we're not talking about a little Peep nestled in an outer chocolate shell.
These guys aren't exactly like their classic brethren. Dunked into melted chocolate, these chicks -- no bunnies allowed in this club -- come in individually wrapped packages. Second, these new Peeps are lacking the crackling outer coating of sugar. Instead, to give the candy that classic Easter color, Just Born has colored the tasty 'mallow inside a nice pastel yellow.
Can chocolate bring new life to the beloved Easter treat, and match the piles of bunnies and chicks that find their way into eager Easter baskets, culinary adventures, and movie dioramas? Can you bear to bite into a Peep without its colorful skin and white center? We'll leave that answer up to you:
Chocolate-covered Peeps: yay or nay?
Related: Chocolate Covered Peeps Drop In Time For Easter

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3-04-2010 @10:29PM Tanya said... They are AMAZING!!! I am so hooked on these. They are selling out in store in my area..they have been so hard to find...if you haven't tried you must..YUMMY!
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3-02-2010 @5:06PM Karen said... YUUUUUUUM! I LOVE MY PEEPS......especially the purple ones!! I will definately be munching down on the chocolate peeps.....my kiddos will love 'em! Hey BEBE....thanks for the hot chocolate idea!! That sounds really good!! (:
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3-02-2010 @5:32PM Kate Cross said... Peeps. They warm my soul, and bring forth fond memories of my Grandparents, and my Mom. I always looked forward to the little yellow chicks "peeping" out of my basket the most! As a grown-up I have seen them take on new colors and cover the seasons. Now Chocolate. What more could a woman want?
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3-02-2010 @6:50PM Matthew said... Peeps are the most disgsuting thing made. Ugh they are gross. Just cause they dipped something in chocolate wont make it good. YUCK!
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3-02-2010 @6:58PM mary melcher said... Please leave my Peeps alone
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3-02-2010 @6:57PM Matthew said... Karen your too funny. You should be writing childrens stories" As the little yellow peep glared its way at me and I peeked around the corner of the door I knew, my easter has been made complete all because of a yellow(now whatever color and chocolate dipped)puff of marshmellow coated with soo much sugar it would send any self respecting diabetic into a coma. As I dreamed the night before of tons of peeps everywhere filling myhouse and then the streets with that marshamellow goodness smell" Lol your story for whetever reason reminds me of The Polar Express. I guess your book could be called " The Peep Basket" That sounds kinda scary tho!!!
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3-02-2010 @7:01PM Jessica ^.^ said... Mmmmmmmmmmmmm!
Sounds yummy. I can't wait to try them. I definitely vote "yay" for this new treat.
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3-02-2010 @7:12PM DrRobert said... Chocolate covered Peeps? Sure why not I'll try them. How bad can they be?
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3-02-2010 @7:37PM Don't Dip My PEEPS! said... I love peeps...have since I was a kid...been over 40 years with peeps in my life...never once did I get the urge to have them in chocolate. Peeps are a class all by themselves ...just like chocolate...but just like a reeses peanut butter cup....I will try them at least once. No one ever thought to put the peanut butter with chocolate with that combo and it turned out to be a winner. Peeps are so special...I love the flavored ones that are year round...
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3-02-2010 @7:52PM kathy said... OMG!!!!!!!!! i just had a "foodgasim" over the thought of these!!!!!!!!!!!!!!!!!!!!!!! i love peeps and i love chocolate...this a dream come true!!!!!!!!!!! life is good!!!!!!!! :-)
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3-02-2010 @7:56PM Maggie said... Love Peep's all year round. They make them for all the holiday's now. I always freeze them and use them in the Summer for campout, campfire's. They grow big and toasty and gooey in the center like a marshmellow. Or put one on a graham cracker in the microwave and watch it grow bigger and bigger until it blow's up. Great entertainment.
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3-02-2010 @8:00PM Nez said... Try it before you knock it!:)
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3-07-2010 @11:28PM Ladea said... Well... does anyone else think the shape looks like a doggie dookie???
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3-03-2010 @12:21AM ShannyM said... Peep lovers...I am related to the to the most addicted Peep Maniac in the World....He used to go to our local drug store the day after Easter and negotiated a deal to buy the whole Isle of remaing peeps...He would puncture the corner...wait unitl they got a little hard and then pig out every night...When we moved from one house to another.... we still had peeps.... Now that they are making them chocolate covered....Watch Out CVS....Terry's on his waY TO MAKE THE DEAL OF A LIFETIME!!!!!
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3-04-2010 @4:38PM TisMe said... To CJ
Thank you for taking the time to tell me about the other flavors from Just Born. I live in upstate New York and we don't see anything new around here unless it's on the computer ... lol
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3-11-2010 @4:07PM mark said... BRING EM ON!!!!!!! i am a peeps fanatic BUT they must be hard peeps. i buy packages at a time and then slit the packages open and wait until the peeps are hard on the outside and still kind of soft on the inside. a girl i work with does this and goes one step further and freezes them before she eats them. can't wait for these new peeps to make an appearance.
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