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Just Born, Inc.
For years we've welcomed spring by biting through the sugary skin of chicks and bunnies to get to the soft and sweet marshmallow Peep inside. But this Easter, things are looking especially bright: Peeps manufacturer Just Born has let loose a new horde of sugary holiday snacks, housing their classic marshmallow flavor in both milk and dark chocolate. No, we're not talking about a little Peep nestled in an outer chocolate shell.
These guys aren't exactly like their classic brethren. Dunked into melted chocolate, these chicks -- no bunnies allowed in this club -- come in individually wrapped packages. Second, these new Peeps are lacking the crackling outer coating of sugar. Instead, to give the candy that classic Easter color, Just Born has colored the tasty 'mallow inside a nice pastel yellow.
Can chocolate bring new life to the beloved Easter treat, and match the piles of bunnies and chicks that find their way into eager Easter baskets, culinary adventures, and movie dioramas? Can you bear to bite into a Peep without its colorful skin and white center? We'll leave that answer up to you:
Chocolate-covered Peeps: yay or nay?
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3-02-2010 @8:59AM LinC said... I haven't seen these yet, but I vote Yes! Gotta try them.
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3-02-2010 @2:07PM Patti said... I found these at my local Walgreens in Ohio and just had to try them since I love chocolate covered marshmallows and they were delicious! Yay for Peeps!
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3-02-2010 @2:13PM Cathy Jerles said... PEEPS ar my favorite. Love them. I look forward to this time of year just for the peeps. I have not tried the new ones yet but I know I will love them. I am not much on chocolate, but I will give them a try. Cannot wait. I also like the fact that you can now get peeps during other holidays, like halloween. Keep making theose peeps. I love them!!!!
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3-02-2010 @2:27PM Suki said... I am a rare breed. I do not care for chocolate. Peeps were one of the Easter candies I could always count on in my Easter basket not being smothered in chocolate. I will not be trying the new Peeps. I am very dissappointed that for someone to like something sweet it has to be covered in chocolate. I stand by the originals and hope the chocolate is just a fad.
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3-02-2010 @3:48PM Ruth said... 'Peeps' conjure up so many delicious childhood, etc. memories/moments. Love them!!!!! I have to agree with Suki..........'Peeps' for me will always be with their special sugary coating. There is such a huge variety of chocolate eggs, bunnies, etc. at Easter. It makes no sense to cover peeps w/chocolate. I simply don't get it.........leave the peeps alone!!!!!!!
3-02-2010 @2:49PM Stephanie said... I love Peeps, my Dad has always bought them for me at every Holiday...To me, they are too cute to eat so I enjoy them in their packaging, but these look delicious!!! And I will buy these and eat them!
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3-02-2010 @3:08PM Sharon said... I can hardly wait to try them but I hope we always have the originals!
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3-02-2010 @3:12PM Steve Tyler said... It's almost Peepster Sunday. There is nothing like Peeps in your Peepster Basket. We all go to Church on Peepster Sunday and then chow down on Peepster Candy starring Peeps. We even go on a Peepster Egg Hunt. in search of more Peeps.
Ahhh LOVE MY PEEPS!
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3-02-2010 @4:06PM YLG said... NOOOOOOOOOO. I'm on a DIET!!! Why must I be tortured so. I love PEEPS.
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3-02-2010 @4:09PM jEAN said... They have sugar-free peeps - 1 point per 3 pack!
3-02-2010 @3:25PM char said... I can't wait to try them. I don't like the regular peeps....buut a dark chocolate covered peep is right up my alley!
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3-02-2010 @6:44PM Bruce said... I will attest that I do not like peeps - too much sugar and food coloring on top of an already sweet marshmallow, but I am MORE than willing to try the dark chocolate peeps!
3-02-2010 @3:38PM Lori said... YUCK.......sounds nasty.
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3-02-2010 @4:12PM Bebe said... I have to try these. I love my Peeps floating in a big cup of Hot Chocolate. They are the ultimate Hot Chocolate marshmallow!
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3-04-2010 @4:29PM TisMe said...
I think flavored peeps would be GREAT. Like cherry flavored marshmallow or strawberry or lemon. Different flavors like jellybeans. Still have the coating of colored sugar. make the marshmallow colored yellow for lemon .. and so on ... I have tryed the chocolate ones like this and they are good. I am going to give the clocolate dipped ones I try,but I just don't think it is going to seem like a peep .. we already have chocolate covered marshmallow everthing.
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3-02-2010 @5:12PM C J said... Just so you know, Just Born has already produced different flavored peeps over the past several years. You may not see some of them depending on where you're located as some stores may simply not purchase certain Just Born products other then the usual more common ones. Most times some stores simply only order the tried and true products that they already know will sell, and don't usually take a chance on some of the more unusual things unless they get enough requests from the customers that frequent their stores. Just Born has already produced Cocoa flavored ones on different seasonal ones (We kinda got a kick out of those when they first started doing those around halloween many years ago, and now do them at other holidays). They also have produced strawberry and orange flavored ones, which I believe they were usually only in the egg shape. I also seem to remember them have mint flavored ones, possibly around christmas time if I recall.
It's a little easier for us around here to find out about some of the more unusual stuff coming out of the Just Born factory (as well as the other types of products produced based on their products like stuffed animals and whatnot), considering we only live a little over a half an hour from the main factory.
3-02-2010 @4:09PM Jean said... I LOVE PEEPS!!
But chocolate covered one - YUCK!!!
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3-02-2010 @5:01PM Ellen said... i love peeps i buy cases but the cholate covered ones are terrible.
3-02-2010 @4:31PM StvMann71966 said... Have already tried one --- it's actually good --- but it will never replace the original Peep.
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3-02-2010 @4:28PM Bonnie said... Can't wait to give these little creatures a try... Hubby loves Chocolate covered bunnies that Brach's make, I am hoping these will be just as good.
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