Just Born, Inc.
For years we've welcomed spring by biting through the sugary skin of chicks and bunnies to get to the soft and sweet marshmallow Peep inside. But this Easter, things are looking especially bright: Peeps manufacturer Just Born has let loose a new horde of sugary holiday snacks, housing their classic marshmallow flavor in both milk and dark chocolate. No, we're not talking about a little Peep nestled in an outer chocolate shell.
These guys aren't exactly like their classic brethren. Dunked into melted chocolate, these chicks -- no bunnies allowed in this club -- come in individually wrapped packages. Second, these new Peeps are lacking the crackling outer coating of sugar. Instead, to give the candy that classic Easter color, Just Born has colored the tasty 'mallow inside a nice pastel yellow.
Can chocolate bring new life to the beloved Easter treat, and match the piles of bunnies and chicks that find their way into eager Easter baskets, culinary adventures, and movie dioramas? Can you bear to bite into a Peep without its colorful skin and white center? We'll leave that answer up to you:
Chocolate-covered Peeps: yay or nay?
Related: Chocolate Covered Peeps Drop In Time For Easter