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Burger King shut down a Midtown Manhattan outpost today to unveil its new line of burgers: three whopping 7-ounce Steakhouse XT sandwiches abiding by the age-old "bigger is better" mentality of fast-food chains across the world. The "secret weapon" to differentiating their product from the offerings of other similar-minded burger chains? The environment-conscious Flex Broiler, which saves energy, reduces electricity and has lower gas emissions -- in addition to some serious grilling capabilities.
The souped-up broilers launch the Steakhouse XT burgers, which start at $3.99 on menus nationwide this week and provide extra-thick, juicy patties with 30% more beef than those of McDonald's Angus Third Pounders.
After having perfected their flame-broiling method for more than fifty years, marketing vice-president Brian Geis proclaimed Burger King has "taken the cooking platform to a whole other level." With the advent of the new broiler, the fast-food chain seeks to "push apart from other competitors in terms of taste and value."
Read Slashfood's A.1 Steakhouse XT review.
More on the new BK broiler -- and its products -- after the jump.
All the Steakhouse XT burgers boast 7-ounce patties that spill over their corn-dusted buns, with a base topping of mayo, lettuce, tomato and ketchup. They're a hearty sandwich, requiring a two-hand grip, with meatier contents than previous offerings. The headlining A.1. Steakhouse XT is enhanced with crispy fried onions, two slices of American cheese and, of course, A.1. Steak Sauce, while the Smoky Cheddar Steakhouse XT is stacked high with cheddar cheese, bacon and a smoky BBQ mayo.
In addition to the beefed-up burgers, Burger King is also launching St. Louis-style Fire-Grilled Ribs, bite-sized barbeque ribs that are charbroiled, fall-off-the-bone tender and served with a tangy barbeque sauce. Slated to hit menus soon, the moist, bone-in ribs utilize full racks, cut into individually portable sizes, and will be offered in servings of three, six or eight pieces.
Burger King's Senior VP for Product Innovation, John Schaufelberger, claims the broiler "is actually the most important product to serve superior quality fast food." Quick to emphasize the Whopper's continued reign as Burger King's "flagship," Schaufelberger noted the brand's "a bit more unconventional" interest in branching out to offer the "unexpected from fast food."
To prove the broiler's capabilities, Burger King seared up servings of filet mignon, grilled chorizo, pork tenderloin and even molten S'mores, products previously considered out of reach for most fast-food restaurants. While these varieties may not be hitting menus at your local joint any time soon, Schaufelberger promised, "Keep watching us, because we now have the opportunity to really surprise with this new piece of equipment."
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2-24-2010 @4:59PM sandra said... at this rate, our bodies will never decompose with all of these chemicals they put in our food
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2-24-2010 @5:34PM MIKE said... MIKE AND RALPH: THE COMMENT ON "SEND IT TO DICK CHENEY" IMPLIED TO THE FACT HE IN THE HOSPITAL WITH A HEART ATTACK IMPLYING HIGH CHOLESTEROL CONTENT NOT ANY POLITICAL TONE.
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2-24-2010 @5:48PM mikemaj82 said... 770 calories! nice! And 970 for the A.1. burger! have a nice heart attack!
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2-24-2010 @5:57PM Keith said... I love the one dollar double cheeseburger. My dog does also,just hold the pickles,mustard and ketchup. The fries are the best but I usually skip em. You need to be smart about how many calories you take in and how many you burn.
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2-24-2010 @6:08PM Jenny said... Looks good but oh, so DANGEROUS!!!
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2-24-2010 @8:55PM Holly said... I work at BK...the meat is cooked on a broiler, where they sit on a 'grill', and are flame broiled, the grill marks are there because of the grill, no secrets, no 'premarking' the patties, there are no marks on them before they are put into the broiler...why is there always a trick to everything???? Oh yeah, THERE ISN"T!!!
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2-24-2010 @8:27PM D said... BK RULES! dont worry its all the McD followers that always question how a REAL grill works...lol they've been brainwashed and lied to about what fast food should look and taste like(aka the McD way) they just got no clue!! so sad... :(
2-24-2010 @6:35PM SNOOP PUSSY PUSS said... JUSS SHUDDUP & EAT...!!!
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2-24-2010 @7:30PM maria said... Can my two small hands hold this burger to eat or am I going to need help from someone with bigger hands ???
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2-24-2010 @7:54PM Dale said... Please BK, save some lives... offer a whole-wheat bun substitution instead of refined white flour bun, and offer a packet of vegetable sticks as substitution for the fries. Can any of the other readers think of healthy substitutions? Other than the obvious substitution of "nothing" for any of their meals?
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2-25-2010 @8:50PM liz said... so no one has commented on the hem-eez spam ad yet? come on!
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2-25-2010 @7:30PM Mike Food said... No one ever said this was a Whopper.
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3-18-2010 @1:39AM Jonathan said... There is really not much "steak" in this burger. The name is deceptive, but then, maybe that's why they still call it a "burger." It tastes like a whopper with the same burger aftertaste. It is slightly bigger and heavier than the whopper though.
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