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Burger King shut down a Midtown Manhattan outpost today to unveil its new line of burgers: three whopping 7-ounce Steakhouse XT sandwiches abiding by the age-old "bigger is better" mentality of fast-food chains across the world. The "secret weapon" to differentiating their product from the offerings of other similar-minded burger chains? The environment-conscious Flex Broiler, which saves energy, reduces electricity and has lower gas emissions -- in addition to some serious grilling capabilities.
The souped-up broilers launch the Steakhouse XT burgers, which start at $3.99 on menus nationwide this week and provide extra-thick, juicy patties with 30% more beef than those of McDonald's Angus Third Pounders.
After having perfected their flame-broiling method for more than fifty years, marketing vice-president Brian Geis proclaimed Burger King has "taken the cooking platform to a whole other level." With the advent of the new broiler, the fast-food chain seeks to "push apart from other competitors in terms of taste and value."
Read Slashfood's A.1 Steakhouse XT review.
More on the new BK broiler -- and its products -- after the jump.
All the Steakhouse XT burgers boast 7-ounce patties that spill over their corn-dusted buns, with a base topping of mayo, lettuce, tomato and ketchup. They're a hearty sandwich, requiring a two-hand grip, with meatier contents than previous offerings. The headlining A.1. Steakhouse XT is enhanced with crispy fried onions, two slices of American cheese and, of course, A.1. Steak Sauce, while the Smoky Cheddar Steakhouse XT is stacked high with cheddar cheese, bacon and a smoky BBQ mayo.
In addition to the beefed-up burgers, Burger King is also launching St. Louis-style Fire-Grilled Ribs, bite-sized barbeque ribs that are charbroiled, fall-off-the-bone tender and served with a tangy barbeque sauce. Slated to hit menus soon, the moist, bone-in ribs utilize full racks, cut into individually portable sizes, and will be offered in servings of three, six or eight pieces.
Burger King's Senior VP for Product Innovation, John Schaufelberger, claims the broiler "is actually the most important product to serve superior quality fast food." Quick to emphasize the Whopper's continued reign as Burger King's "flagship," Schaufelberger noted the brand's "a bit more unconventional" interest in branching out to offer the "unexpected from fast food."
To prove the broiler's capabilities, Burger King seared up servings of filet mignon, grilled chorizo, pork tenderloin and even molten S'mores, products previously considered out of reach for most fast-food restaurants. While these varieties may not be hitting menus at your local joint any time soon, Schaufelberger promised, "Keep watching us, because we now have the opportunity to really surprise with this new piece of equipment."
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2-24-2010 @9:45AM Jeremy said... Just how do you think they get the grill sear marks on the SIDE of the patty? Notice how they follow the parallel grill marks perfectly around the burger? Think about that for a second. If you were grilling a big ol' 1/3 pound burger on the grill, and you wanted to mimic those marks, how would you do it? I"m having a hard time figuring out how it's done Naturally. My bet is they are some sort of marketing trickery with coloring.
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2-24-2010 @9:52AM Gary said... I did some contract work years ago as an IBM employee for a company called IFF (International Flavors and Fragrances) This company was HEAVILY involved in food science and among other things, makes the "All Natural" lemon flavor in Snapple and the cream that goes in Oreos. Rumor had it that this company also made the chemical that creates the sear lines in fast food burgers as well as a scent that McD's and BK pump out of their building exhaust systems to make people around the area of the building smell the "grilling" meat inside.
2-24-2010 @2:20PM RV said... Gary, whether you reaize it or not, Disney has been doing that exact samething of pumping out scented fumes from undergroud at some of their Main Street stores since 1955! For an example? how about the place where they make all their specialty chocolate bars?
2-24-2010 @3:10PM James said... I AGREE THAT THE GRILL MARKS LOOK PRE ARRANGED FOR ADVERTISING. I DONT EXPECT TO SEE THIS ON A REAL BURGER AT THE RESTAURANT. MORE FALSE ADVERTISING.
2-24-2010 @3:23PM kyle said... chemical grill marks? yum! i love processed food. i'll still get the double cheeseburger for $1 instead
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2-24-2010 @5:44PM hookmrl said... hey burger king this is still 50% fat 50% some kind of beef
2-24-2010 @7:00PM chris said... Jeremy,
From what I understand, when a company uses photos of their food items in a promo shot, the food is normally a "plastic" reproduction. I imagine that if your taking photos of a burger, after a while it may become old looking with wilted lettuce etc...
There is a business out there where people make these food models !
2-25-2010 @2:27PM Mark said... I think it's made of plastic. LOL!!
2-24-2010 @2:19PM Lois said... Send a dozen to Dick Cheney......and hurry!
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2-24-2010 @4:32PM Rich said... outstanding the best idea ive heard all year !! lol
2-24-2010 @5:04PM mike said... lois, why are you such a republican hater? oh i know your a lieral, this is a post on a burger you dumb bi tch, your ignorance and hatred is amazing, but still just a sign of who you are
2-24-2010 @5:07PM Ralph said... Lois, you have Dick confused with Clinton. But you can eat for both. Grow up.
2-24-2010 @5:48PM Jennifer said... Dick's on his 5th heart attack, not Clinton. I don't wish for anyone to be killed from eating a stinking burger.
2-24-2010 @6:59PM chris said... Simply stated; You are an ignorant fool.
2-24-2010 @7:48PM Diahna said... Ignore them Lois. Dick Cheny is a poor excuse for a human being, he is mean, nasty and vile.He sent thousands of men and women to their deaths over a trumped up war. Halliburton got rich. If the war was so great then he should have taken his fat butt over there and strapped on a machine gun.
2-24-2010 @7:53PM syl said... hahaha - love your sense of humor, Lois. But seriously, can we send two dozen???
2-24-2010 @7:57PM syl1969 said... Yeah, Mike - and I see you are just a sweetheart, huh? OMG, can you say "hypocrite"? Or have any idea what it means?? Didn't think so...
2-24-2010 @2:31PM shykiss3 said... I don't see anywhere in this article about how many calories this burger has... This burger just looks like a heart attack waiting to happen.
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2-24-2010 @2:52PM randy said... yum !!!