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Television-watching foodies are about to get served a second helping.
Scripps Networks Interactive, owner of the wildly popular Food Network, will turn on The Cooking Channel, a new food-centric network, on Memorial Day 2010. The new channel will take the place of the ill-fated Fine Living Network.
Among the programming, the network will premiere three new cooking shows from Food Network stars Rachael Ray, Bobby Flay and Emeril Lagasse on May 31.
"Rachael Ray's Week in a Day" shows viewers how to cook a week's worth of meals by spending only one day in the kitchen. "Bobby Flay's Brunch" will focus on recipes and entertaining tips for brunch. Whereas "Emeril's Fresh Food Fast" is just that -- proof that fresh food can be prepared fast without losing flavor.
"Cooking Channel is the new destination for today's food lover," said Michael Smith, General Manager of the Cooking Channel, in a release. "The goal is to satisfy their craving for more information, rich experiences, tantalizing ideas, and a total immersion into the world of cooking and eating through this lineup of inspiring, entertaining and informational shows."
Cooking Channel or not, it might as well be called Food Network 2 -- if ESPN2 can do it, so can they.
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2-19-2010 @11:10PM deb said... Same S--t, different channel. Whoopie-de-doo. Somebody out there must have an original idea...
There is an audience for decent food programming, why can't any of the networks, new or old, get it???!!!
A show about brunch, really....I do brunch maybe once every two years. Cooking all my meals in one day, wait dudes, I enjoy cooking, every day, with fresh stuff, I am not an assembly line cook!
Emeril's show could be okay, could be great, it's a lot better than the other totally useless concepts.
Ray and Flay, I am sure you are both wonderful human beings, but I am becoming sick of the sight of you. You are not the world of food. The world of food is so diverse, so rich, there are so many facets and cuisines unexplored on American TV, and as usual with American TV, we get fed the same stuff, over and over...a new channel the same as FN, is just putting perfume on the pig that is the Food Network.
And Food Network, don't get all cocky about your ratings, we only watch you because you are all that's out there. It's murder, mayhem, scary reality shows or you. Your only redeeming quality is that all the family can watch. Iron Chef is all you have left , and Ina, because she is a great cook.
Where's Ina on the new channel? Everybody loves Ina. Even foodies love Ina.
Food is life, food is love, but if all food involves only Ray and Flay, I am starving!!!
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2-19-2010 @11:22PM Deb said... I apologize for the "perfume on a pig" comment. It was an insult to the pig, a noble and beautiful creature..
2-20-2010 @10:31PM rainey Smith said... Three people who are already grossly overexposed on a new network run by people who have already more than demonstrated that they have NO genuine interest in the subject of their programming.
Thank god for PBS!!!
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2-22-2010 @9:54AM Sam the Deaf said... I see pink marked on her tooth
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2-22-2010 @3:29PM dtm said... i'd just be glad to see actual cooking shows (old food network that i liked) somewhere instead of food-related reality tv (new food network that i don't like).
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2-22-2010 @9:19PM evan said... I'm hoping this is a path into the kinds of shows from the first few years of Food Channel.
They were closer to the PBS style shows and were much more instructional/technical. I would also like a kinda-snotty restaurant review show like Dining Around.
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