Television-watching foodies are about to get served a second helping.
Scripps Networks Interactive, owner of the wildly popular Food Network, will turn on The Cooking Channel, a new food-centric network, on Memorial Day 2010. The new channel will take the place of the ill-fated Fine Living Network.
Among the programming, the network will premiere three new cooking shows from Food Network stars Rachael Ray, Bobby Flay and Emeril Lagasse on May 31.
"Rachael Ray's Week in a Day" shows viewers how to cook a week's worth of meals by spending only one day in the kitchen. "Bobby Flay's Brunch" will focus on recipes and entertaining tips for brunch. Whereas "Emeril's Fresh Food Fast" is just that -- proof that fresh food can be prepared fast without losing flavor.
"Cooking Channel is the new destination for today's food lover," said Michael Smith, General Manager of the Cooking Channel, in a release. "The goal is to satisfy their craving for more information, rich experiences, tantalizing ideas, and a total immersion into the world of cooking and eating through this lineup of inspiring, entertaining and informational shows."
Cooking Channel or not, it might as well be called Food Network 2 -- if ESPN2 can do it, so can they.