Gimme Back that Filet-O-Fish...Again

by Slashfood Editor, Posted Feb 18th 2010 @ 5:30PM

Just when you got that aggravating Filet-o-Fish jingle out of your head once and for all, "Big Mouth Billy Bass" has reared his ugly head again.

With Lent comes fish, as many Catholics give up eating meat on Fridays in the weeks leading up to Easter. McDonald's quickly capitalized on the holiday by airing a follow-up ad featuring the now-famed crooning catch of the day.

The infamously beefy fast-food giant will also offer two fish sandwiches for $3.

Interestingly enough, meatless Fridays are what prompted Lou Groen to create the Filet-o-Fish in 1962, after losing business on Lenten Fridays at his McDonald's franchise in heavily Roman Catholic Cincinnati.

The sandwich not only saved his restaurant but ultimately led to the sale of 300 million Filet-o-Fish sandwiches annually at McDonald's around the world. Of those 300 million, 25 percent of those sales come from the 40-day period before Easter Sunday.

Filed Under: Fast Food, News
Tags: filet-o-fish, filet-o-fish jingle, Lenten Season, Lou Groen, mdonalds

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Reader comments (Page 3 of 3)

2-19-2010 @2:33PM Sam said... The filet of fish sounds good. I'll have to plan to go to McDonalds next Friday and eat two.

I confess that I always bring home cheesburgers for my dogs. Nothing makes them happier! Sorry McDonalds, but they like your burgers too!
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2-19-2010 @2:50PM Jane said... Love the fish--hate the song!
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2-19-2010 @2:50PM Dave said... With the really bad economy, McDonalds dollar menu kept me fed during some lean times a while back. I looked forward to the dollar fish sandwiches on Fridays during Lent. I still go McDonalds occasionally and love being able to afford ordering anything I want. McDonalds has almost become comfort food to me.
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