Photo: loremipsum, Flickr
With Lent comes fish, as many Catholics give up eating meat on Fridays in the weeks leading up to Easter. McDonald's quickly capitalized on the holiday by airing a follow-up ad featuring the now-famed crooning catch of the day.
The infamously beefy fast-food giant will also offer two fish sandwiches for $3.
Interestingly enough, meatless Fridays are what prompted Lou Groen to create the Filet-o-Fish in 1962, after losing business on Lenten Fridays at his McDonald's franchise in heavily Roman Catholic Cincinnati.
The sandwich not only saved his restaurant but ultimately led to the sale of 300 million Filet-o-Fish sandwiches annually at McDonald's around the world. Of those 300 million, 25 percent of those sales come from the 40-day period before Easter Sunday.