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With Lent comes fish, as many Catholics give up eating meat on Fridays in the weeks leading up to Easter. McDonald's quickly capitalized on the holiday by airing a follow-up ad featuring the now-famed crooning catch of the day.
The infamously beefy fast-food giant will also offer two fish sandwiches for $3.
Interestingly enough, meatless Fridays are what prompted Lou Groen to create the Filet-o-Fish in 1962, after losing business on Lenten Fridays at his McDonald's franchise in heavily Roman Catholic Cincinnati.
The sandwich not only saved his restaurant but ultimately led to the sale of 300 million Filet-o-Fish sandwiches annually at McDonald's around the world. Of those 300 million, 25 percent of those sales come from the 40-day period before Easter Sunday.
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2-18-2010 @11:11PM Dr. Electro said... Well, that was random.
Lent or no lent, I like that silly fish sandwich. It tastes good and has a nice crunch. Everybody else's fish sandwich is mushy. I still like McDonald's food.
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2-19-2010 @8:32AM Shelly said... Honestly, out of all the fast food chains there are, McDonalds has the best food....their fries are great!
2-19-2010 @8:53AM Laura said... Their french fries "are great" because they coat them in beef fat and beef seasoning when they are flash-frozen. BEWARE ALL YOU VEGETARIANS OUT THERE!!!
2-19-2010 @9:05AM Wish Belkin said... I hate to admit it but I love the Filet-O-Fish. (hangin head)
2-19-2010 @3:00PM Dave said... Wrong!
McDonalds long ago switched to vegetable shortening and then recently switched again to non tranny vegetable oil.
The real problem with their fries is the MSG tinged salt. Their fries are non-vegan, vegetarian safe but still deadly if you have hypertension.
As a somewhat practicing Catholic, I do like their fish sandwhiches during Lent. I had three for my one-meal allowed Ash Wednesday fast and they were YUMMY!
2-20-2010 @8:13PM Cynthia said... Really? I am not a fan of the fish sandwich OR the fries! But I'd rather have the fish than the fries... The fries taste like deep-fried salt. There's no flavor to them because they are so thin. I prefer a fat fry, with a little potato flavor, myself.
2-19-2010 @5:53PM King David said... Sorry Dr -- The BEST FOR THE MONEY fish sandwiches are at Burger King!!! Second to that, in the Central Florida area, is the sandwich from Checkers. McDonald's sandwich IS VERY SMALL, as is Wendy's, compared to the two I mentioned, and the prices are relatively the same (with Burger King, offering in the Lakeland Florida area, two fish for three dollars!!! And understand this, one can fill me up and I'm a big man. Also, in this area, the Double Cheeseburger at Burger King is THE KING, bigger than McD's and Wendy's and only a dollar. Sorry, McD is DEAD LAST when it comes to me pulling in there for a quick meal.
2-19-2010 @9:11AM Cindy said... Our household loves that Jingle. The one last year was kewl . The one this year is Clever.
I think they should have Billy Bass with a lake scene next year...with a Bass Boat! Marked with McDonalds on it. Those 2 men in it. Fishing and Dreamin of the Fish Sandwich and here comes Billy Bass singin to them...They take off with the boat to shore for a Sandwich! Can't catch any fish! lol
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2-19-2010 @9:19AM bobb said... I was at KMart this week and they had a big display of those wall mounted fish singing the song for sale... Every little kid and adult was pressing it as they went by......
2-19-2010 @9:11AM ladykat said... I love that dumb song. It is so funny you have to stop what you are doing , just to listen to it. So just give me that fish.
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2-19-2010 @9:23AM bohica57 said... a better choice for lent would be to avoid McDonald all together.
lent is not about not eating fish but about making a small sacrifice.
giving up fast food all together is a good one
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2-19-2010 @2:39PM George said... Boo! You're no fun! (so glad I'm not Catholic)
2-19-2010 @9:24AM POPS14 said... McDonalds SUCKS! Burger King has a fish sandwich that is nearly twice as big and tastes three times better!!!! BK all the way ! Up with the KING and down with the clown !!!!!!!!!!!
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2-19-2010 @1:56PM Deborah said... I'll have to take your word for it. I never go into the ghetto these days.
I ate at BK once, back in the seventies. I guess it never impressed me enough to ever eat there again. I'm glad they have a following and have stayed in business.
2-19-2010 @2:17PM Julio Cesar said... I don't know who does Burger King's Spanish and English advertising, but it's just plain BAD. At least McDonalds has maintained consistently high standards throughout the years. I guess McD won't accept mediocrity from their ad agencies.
2-19-2010 @9:45AM Jill said... I LOVE THAT SONG LOL!!!! the way the guy bobs his head up and down, hilarious! I never ate at McDonalds ever, but that sandwich looks so good. Will try it....
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2-19-2010 @10:06AM Ian said... Until today I had no idea who ran that commercial. As soon as I hear that jingle I change channels.
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2-19-2010 @10:22AM Billy Bass said... Has anyone ever noticed how small the filet o fish at Mcdonalds has shrunk to? I havent had one for a while and damn, its the smallest sandwich out there.
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2-19-2010 @10:31AM Berneice said... I love McDonalds fish sandwiches when they are hot and fresh if they sit very long they get nasty.My hubby got me a fish from Burger King that was dry and Nasty.I still prefer McDonalds.At this time of year i usually go get their double fish sandwiches. McDonalds food is good if it is fresh but if it sits too long it gets yucky and I'd say about 5 minutes under their heat lamps is too long.
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2-19-2010 @2:05PM Bill said... McDonalds hasn't used heat lamps for their sandwiches in quite a while. It seems the food is not assembled until it's ordered. How long the cooked food sits iin the drawer is supposed to be timed. Best way to get crispy hot fries is to ask for them without salt. They'll drop a new batch, and you'll get them fresh from the fryer. You may have to wait a few minutes, but it's worth it. (Tricks from somebody that worked at Mikky D's many years ago)