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Courtesy Burger King/Seattle's Best
Something new is brewing at Burger King's nationwide.
Starting this summer, the flame-broiled fast food restaurant will roll-out Starbucks Corp.'s Seattle's Best Coffee to more than 7,000 U.S. restaurants.
The new pick-me-up offering sends Burger King's own five-year-old coffee brand, BK Joe, into retirement after disappointing sales. John Schaufelberger, senior vice president of Burger King's global product marketing and innovation, told The Associated Press that the cup o' Joe revamp is part of a continued effort to improve its breakfast business -- citing the morning menu as one of their "top strategic priorities."
Starbuck's acquired the Seattle's Best brand in 2003. The coffee giant already sells the roasted blend at 9,000 Subway franchises.
Customers can now "have it their way" with regular coffee or an iced variety with plain, vanilla or mocha flavors and whipped cream. Prices will range from $1 to $2.79 depending on the location.
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2-16-2010 @10:49PM Nati Jay said... This is an overall good move for both companies, but more so for Seattle's Best. Even though they are the sister brand from Starbucks, this co-op or partnership will really invigorate the Seattle's Best brand name into the eyes and hands of the daily BK consumer. Burger King is making big moves as of recently, especially with their beer offerings in the Miami market.
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2-17-2010 @8:19AM LinC said... BK's coffee didn't sell as well because they didn't have low-fat options. At our BK's, you can get a cup of coffee or you can get an sugary full-fat cold drink. That's about it. At Mickey D's I can get a skim latte or any number of coffee combinations, just like in a regular coffee place. Until BK ramps up their selections, they aren't going to sell more coffee, even with a better brand of coffee. Too many of us like our lattes.
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2-17-2010 @8:56PM James said... Burger King and Breakfast still have not really a common thought
You just Dont think Burger King = Breakfast
But I do Go there occasionally for their Delicious Ham Omelet sandwichs for a buck
their service on the other hand kinda freaks me though.
I drove up to the drive up intercom around 8'ish am and ordered
3 ham omelet sandwichs and a small coffee
I get to the window the guy hands e a small bag and I throw it on the Passnger seat
like I always do while waiting for change and my coffee
then he hands me another bag and says heres your sandwichs have a good day
Shocked by this I looked at the bag I threw on my Passenger seat earlier
sure enough coffee had leaked out everywhere I was not Happy ok I was LIVID
WHAT IDIOT PUTS COFFEE IN A BAG!!!!
I knew i had to drive off immediately or you would have seen me on the news
Crazy man causes scene over coffee
SO basically for all you Fast food workers who do not Grasp the Concept of this
DO NOT PUT DRINKS IN A BAG!!!!!!!!!!!!!!!!!!
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2-17-2010 @11:19PM braygirl said... who the hell puts drinks in a bag? common sense should tell you NOT to do that. im sry u had to deal with that.
2-17-2010 @8:59PM molly said... MY FAVORITE COFFEE IS WHOLE FOODS 'FRENCH ROAST COFFEE.' IT'S HEARTY, IT'S MELLOW, IT'S A WELL NUANCED AND PROFOUNDLY EXCITING CUP FOR THAT PERFECT MORNING CUP. AND, IT COSTS LESS THAN ALL OTHER PREMIUM BRANDS, AND, (THERE'S MORE), I STOP IN THERE EVERY COUPLE OF DAYS AND BUY A HALF POUND AT A TIME, SO IT'S COMPLETELY FRESH ALL THE TIME. THEY SHOULD PAY ME FOR THIS, OR JUST GIVE ME A POUND OF FRENCH ROAST COFFEE!!!
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2-17-2010 @9:03PM kevin said... When I was growing up Burger King was king. Now all of their sandwiches are horrible. Very dry meat and not enough toppings. Skimpy. I wouldn't spend good money on any of their stuff.
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2-17-2010 @9:14PM Catherine said... I really liked the BK cup o Joe. I drink decaf and it seemed full bodied and a little like chocolate.
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2-17-2010 @9:32PM Margaret Grey said... "Flame-boiled", eh? How's that work, I wonder?
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2-17-2010 @9:45PM Laura said... This move worked out really well for Borders books. Didn't you do your research BK?
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2-17-2010 @9:46PM Jewels said... well I used to really enjoy BK but I refuse to go there anymore due to the fact that they are SUPER slow and it really doesn't matter which one you go to they are all the same, and the order is always WRONG drives me nutz... the restaurants around our area are very dirty and the BK here in my town has maybe 3 workers NO kidding.. just pitiful so no more BK for me~ they need a complete overhaul~
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2-17-2010 @10:40PM Dean said... What does it matter what kind of coffee you drink with the garbage from Burger King?
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2-17-2010 @10:49PM Dale said... BK, do something really radical: Offer whole wheat buns as an option and a box of carrot sticks, celery sticks, bell pepper slices, broccilli and snow peas as a substitution for french fries. You will make more money by prolonging the lifespans of your customers!! It will also improve your karma!
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2-17-2010 @10:49PM braygirl said... Burger King Sucks neway. Its all about Firehouse Subs!
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2-17-2010 @10:57PM d said... I go to burger king because Mcdonalds promotes sodomy and gay marriage. I'll buy their coffee.
McDonalds Homosexual Advocacy Increases - Now Funds Pride Parade
Jul 30, 2008 ... McDonald's helped sponsor the San Francisco Gay Pride Parade," said Wildmon. McDonald's expressed its support for the Pride parade via a ...
www.lifesitenews.com/ldn/2008/jul/08073002.html
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2-18-2010 @3:07AM kakes said... Hey!! I did not hear Mcdonalds promotes gays!! I will go there more now!!! God bless the Gays!!! GOD LOVE THEM!!! GOD CREATED THEM AND THEY ARE HERE TO STAY!!!!
2-17-2010 @11:11PM frsj said... fast food is crap! I hate all fast foods, sometimes when your in a bind you have no other alternative. eat healthy wholesome foods and stay away from these disgusting, trans fat ridden burger joints. nothing is real at these places, and even if they say otherwise it's a lie just to sell their products. people will say anything or do anything for the almighty dollar.
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2-18-2010 @12:35AM jim said... I gave up on BK when they presented the public with their preverted kind and all those rude and impatience teaching ads they had,,,might as well turn it into a coffee shop
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2-18-2010 @1:29AM tina thompson said... i work at BK and we put the coffee in a bag because they say it is less risk of people spilling it on themselves and getting burned. if we hand it to you without a bag, we get in trouble. but they should tell you here is your coffee.
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2-18-2010 @4:25AM jennifer said... I don't eat breakfast out at ANY fast food place very often, and usually bring coffee from home when I go out. If I can't stop at a Panera (yummmmmmm coffee!) I WILL stop at McD's for their regular coffee b/c I think as far as the whole "fast food" convenience thing goes, it is indeed a very decent coffee for the $. BK's current "Joe" sucks! But once they switch over, if I am ever faced with my java emergency, I will give it a shot. At least the workers at my local BK speak english and always get the order right (on the rare occasions I DO hit their drive through, usually for my husband or my puppies - LOL!). The McD's next door - you might as well not even ORDER, just pull up to the window and let them hand you whatever they feel like, because that's pretty much what you get there anyway! LMAO. Speaking of which, need a java refill... Have a great day!
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2-18-2010 @7:00AM Dan said... their coffee was the worst! it had a chemical taste. i travel to work and found that to be the usual in all locations. the best coffee i had is at Tim Hortons, and green mountain.
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