Courtesy Burger King/Seattle's Best
Something new is brewing at Burger King's nationwide.
Starting this summer, the flame-broiled fast food restaurant will roll-out Starbucks Corp.'s Seattle's Best Coffee to more than 7,000 U.S. restaurants.
The new pick-me-up offering sends Burger King's own five-year-old coffee brand, BK Joe, into retirement after disappointing sales. John Schaufelberger, senior vice president of Burger King's global product marketing and innovation, told The Associated Press that the cup o' Joe revamp is part of a continued effort to improve its breakfast business -- citing the morning menu as one of their "top strategic priorities."
Starbuck's acquired the Seattle's Best brand in 2003. The coffee giant already sells the roasted blend at 9,000 Subway franchises.
Customers can now "have it their way" with regular coffee or an iced variety with plain, vanilla or mocha flavors and whipped cream. Prices will range from $1 to $2.79 depending on the location.