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Anheuser-Busch
With mountains of deep-fried chicken wings and enough guacamole to turn you green, the Super Bowl is the day when diets die a cholesterol-choked death.
But while your waist may balloon, who says you need to sport a matching beer belly too? This week marks the release of Anheuser-Busch's Select 55, a light beer that's barely more caloric -- and flavorful -- than water.
Clocking in at a slender 55 calories and 1.9 grams of carbs per 12-ounce bottle, Select is the self-professed "world's lightest beer," a statement that's as enticing as "the world's tastiest rice cake."
Truth is, no craft-beer convert would dare be caught within 100 yards of this fizzy diet beverage. To this jaded drinker, Select 55 seems like another blind grasp at rapidly disappearing market share -- beer sales sunk another 2.2 percent in 2009.
Here's a tip, Anheuser-Busch: If you want to regain your money-earning mojo, focus less on hail-mary gimmicks and start brewing beer that, you know, actually tastes good. A touchdown for our taste buds is a win-win for everyone.
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2-04-2010 @11:10AM Barb Riggs said... I like it......this is a LADY talking 55 can't be beat by dieting people and ME - men do not have to drink it --- they have many choices....we ladies don't.!!!!
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2-04-2010 @11:10AM John said... Thanks, but no thanks AB Inbev. I'll stick with AmberBock! Diet Beer? Yuck!
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2-04-2010 @12:27PM Jim said... I think for a light beer it has a rather good taste. I'm thinking it is probably lower in alcohol
which would be good as far as driving.
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2-04-2010 @12:19PM Bobby Monto said... I LOVE Bud Select ....... 99 calories, 3 grams carbs, great at a bar ... Select 55 will take some getting used to, but I LIKE the numbers (calories and carbs) ... it's got more taste than Mich Ultra, imo .. .. .
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2-04-2010 @2:25PM gary coz said... BUSH BEER END OF STORY...................
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2-04-2010 @12:16PM amy3e said... Finally... do you think it will be on the shelves by Super Bowl Sunday? Having a huge get together with so much fattening but delicious food.. that would be a good place to shave calories. I got some great ideas for throwing a fabulous Super Bowl party here: http://www.celebrationideasonline.com/super-bowl-party.html Great games, pools, decorations and recipes.. but not a mention of diet beer
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2-04-2010 @12:29PM upurs said... did you people know that right now MADD is bringing the the BAC LAW down to .02?...THE NATIONAL HIGHWAY TRAFFIC SAFETY ASSOCIATION has been funding hundreds of millions of tax dollares to them so they can bust all of us for frinking 1 or 2 beers???...there is a website available to read the lies thae MADD has been advertising for years about DUI'S...but this litle news bllog keeps deleting my postings when i put it on.
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2-04-2010 @12:36PM ShellyK said... This is NOT a new beer I have been drinking this beer for at least 4 months. I am dieting & I really enjoy my beer. I use to drink Mich Ultra & Bud Select 55 tastes very close to that. If you are use to drinkng a certain beer it will take a little while to get use to the change.
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2-05-2010 @11:26AM Leanu said... You guys, this isn't beer. It is sake. Beer is made from barley, hops, yeast, and water. Saké is made from fermented rice. As much as they desperately try not to admit it, Anheuser-Bush makes the majority of their beers with rice, and as little of the other ingredients as possible.
Sorry folks! It doesn't get any more American than a European-owned Sake company!!!
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2-04-2010 @12:36PM XSFFORCE said... If Budweiser were still an American owned company they would have been aware that no one is gonna drink this trash
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2-05-2010 @11:41AM Leanu said... I think you are wrong. When Budweiser was an American company they got millions of us to drink all their other trash, like Budweiser and Bud-light. There is a reason that Bud and Bud products are ranked in the lowest one percentile of all beer in the world, and that is because it is awful, and it doesn't taste like beer.
And to those arguing which "American Style Light Lager" (Miller, Bud, Coors) is best, just give it up. It's like arguing which American car manufacturer is best, they all suck and are made to be disposed of.
And to those who said that they would boycott Budweiser if they weren't an American company, we know you are still drinking it, because you can't drink anything else! The same guys sitting at the end of my bar saying they would only drink that swill if it were American owned can't bring themselves to try one of the many amazing micro-brews that are American owned!
2-04-2010 @1:10PM matronangl said... I don't think this beer was made for everyone, therefore not everyone will enjoy it. I think this particular beer is targeted at people who are strictly watching their calorie intake but still want to be able to enjoy a beer. With most beers, if you have two beers that means about 300 calories. Many people drink those beers at night, so there isn't a whole lot of time to burn off an extra 300 calories, plus who wants to work out after having two beers. This is a great alternative!
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2-04-2010 @1:15PM Fred said... If they want to sell me their beer, they need to sell it back to an American concern.
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2-04-2010 @1:22PM Brian said... MemphisBelle did you ever think those people are maybe diabetic i myself am and drink rum and diet coke as the coe has too many carbs and sugar in it.
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2-04-2010 @1:25PM Steve said... Urine.
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2-04-2010 @1:35PM Tuula said... Diet beer indeed is going to help the men with stomachs hanging to their knees.
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2-04-2010 @2:27PM JennyT said... I think there's a place for this product. I often drink light beer and it's nice that it doesn't have three hundred calories a bottle. Wine often gives me a head ache and booze I just don't do, as I'm not really into a certain "drink", and booze often tastes really sweet to me. If I'm going to have a beer, i'm usually sitting and chatting with friends and I'll end up having two (or three!), and like I said it's nice there aren't many calories there. I don't want some micro thing, that's so heavy and thick, that I feel like I just ate an entire meal when I'm half way thru glass #1. I don't want a beer that tastes like raspberries or chocolate or pumpkin, I want my BEER to taste like BEER. I like the option, and if you don't want it, don't drink it, nobody's forcing you too.
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3-02-2010 @10:10PM GW said... I feel obligated to point out that not only does this stuff taste vile, it is TWO POINT FOUR PERCENT ALCOHOL!!!! Not just half, but LESS than half the alcohol of regular Bud… at 100% of the price!
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