Photo: georgie grd, Flickr
At some point in the last year, America's love affair with cupcakes started to cool off. We as a nation weren't thinking about cupcakes all the time. We didn't return the cupcake's calls as quickly as we used to. We just weren't that into cupcakes anymore.
It might have had something to do with cupcakes putting on airs. We could still recall a time when cupcakes were what your mom made for a kid's birthday party -- and not even her favorite kid. They were what you made when you couldn't be bothered to make a proper cake. How on earth could someone charge five dollars for one?
So we moved on. Sure, we still saw cupcakes sometimes, shared some jokes, maybe even a few nibbles. But when we went home and wiped that cream off our lips, we didn't feel that old frisson anymore.
Now we were making whoopie.
The humble whoopie pie has begun to replace cupcake in our affection, at least here on the East Coast. The whoopie pie, for the uninitiated, consists of two round pieces of cake (chocolate or pumpkin, generally) and a sandwich filling of sweet, creamy frosting. (I grew up in Northern California, where we didn't know whoopie pies from a whoopie cushion. The closest thing to them in San Francisco was It's-It – a slab of vanilla ice cream sandwiched between two oatmeal cookies and dipped in chocolate. We'd get them at Playland-by-the-Sea, if we were good. And I just saw them for sale at my local gourmet market, too!)
According to one legend, whoopie pies were invented by Amish women around Lancaster, Pennsylvania. According to legend, they got so excited when they baked them that they cried, "Whoopie!" Hard to imagine, but fun is relative when you're Amish. (Whoopie pies can still be bought at roadside stands in Amish country, if you're lucky.)
At some point the pies migrated to Maine, which must have been fun to watch. One sign of the whoopie pies' ascendence from lowly roadside snack to epicurean delight du jour came last year, when the late, lamented "Gourmet" magazine ran this recipe, after perfecting it in its test kitchen. (Being Gourmet, they couldn't just make an old-fashioned chocolate whoopie pie, heavens no! They made zucchini whoopie pies.)
Then there was this blog by New York's Restaurant Girl, who name-checked her favorite purveyors of WP in the five boroughs. Cupcakes, -- especially red velvet cupcakes -- got a leg-up from their recurring role in "Sex & the City," and the sexy looking Restaurant Girl couldn't help but make whoopie pies the next treat Carrie Bradshaw should eat. Using the Restaurant Girl's list, I visited three purveyors of whoopie pies in my adopted borough of Brooklyn.
One Girl Cookies (68 Dean Street; 212-675-4996) was the oldest of the three bakeries, at a mere four years of age. I'd actually had their whoopie pies before, without knowing what they were called. (I just thought they were big cookies, in this case about a 2½-inch circumference.) The girl with glasses behind the counter said they'd been selling them ($1.50 each) since they opened (though she looked like she would have been twelve then), and that she had heard that pumpkin was the original flavor and Maine was the whoopie pie's true ancestral home.
My next stop was the Trois Pommes Patisserie (260 5th Avenue; 718-230-3119), where another bespectacled lass marveled with me at the rise of the humble pie. They started making them last year, "about the time the buzz began." They sold chocolate, pumpkin and red velvet pies, and they were small, too – maybe two inches around – but taller and more pillowy than One Girl's. They also cost more ($2.50/ea.), but the Trois Pommes is a place that sells Stumptown coffee for $12 a half-pound, so go figure.
My last port-of-pie was the Joyce Bakeshop (646 Vanderbilt Avenue; 718-623-7470), which has been selling whoopie pies "from the beginning" – meaning when they opened, three years ago. Their version is bigger (about 4") and flatter than the Trois Pommes; it's also more expensive ($3.25), even if you could split it with another person (though I suspect you would just need to buy another one or sit there silently resenting each other). Chocolate is the only flavor on the menu, and the young counterwoman with the scarf and the nose ring explained that she, like me, was, like, from California and had never heard of whoopie pies until she worked there. "But then I stopped in this little mom-and-pop place in Maine and they had them too!"
I brought some samples home, all the while proud of myself for not inhaling them in the car, and shared them with my 16-year-old daughter, Franny. It wouldn't be fair to call it a taste-test, since it wasn't blind and we ate them rather quickly, like bears foraging for berries. I think we agreed that the One Girl ones were the best, with the best cookie-to-cream ratio and consistency – Trois Pommes' version seemed to have too much cake, and the Joyce version, while not too sweet, kind of fell apart while we were eating it. There were no complaints, though, and as the young woman at the Joyce remarked, as we spoke of the whoopie pie's origins, "Further research would be needed!"

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1-29-2010 @12:34PM JJ said... They are also known as Gobs in some place in PA. I grew up with them as WPs (I grew up where there was a large Mennonite presence) and we also had oatmeal cookie ones, kinda like Little Debbie's offering. Mom would make them and we'd always have a supply in the freezer (and yes, they are just as good frozen).
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1-30-2010 @8:10AM Steven Ruza said... I am definately going to try this one - Steven Ruza
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1-29-2010 @3:02PM sue said... try www.wickedwoopies.com and you will fall in love
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1-29-2010 @3:41PM JJ said... The best whoopie pie I ever had was from an Amish bakery in Indiana, The Essenhaus. Yummy!!!
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2-08-2010 @1:21PM Jen said... I live near The Essenhaus (in Middlebury, Indiana) and I agree that their whoopie pies are good, but there is a small Amish bakery just down the road from The Essenhaus called Country Lane Bakery.....where the whoopie pies are made fresh daily and they are the BEST - hands down.
Oh great, now I am craving a whoopie pie. Why did I read that article???
1-30-2010 @1:40PM walt said... bill's whoopies in yarmouth maine......awesome!!!!!
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1-30-2010 @4:01AM Amanda said... Having lived in Maine for 7 years and marrying a native, Mainers are very serious about their whoopie pies. Everyone thinks their recipie is the best. The best I have had so far, other than my sister-in-law's, was at the Rockland Cafe in Rockland, ME. They're wicked huge!!! :) BTW, there are Amish living in Maine. Quite a few in certain areas. I think the author should take a whoopie pie tour around the country :)
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1-30-2010 @10:07AM Patti said... I was hoping for a recipe...):
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1-31-2010 @9:24PM Franklin Shepardson said... My grandma made this same cookie starting in the 30's and I still make them.
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2-01-2010 @11:13AM BobW said... In the 40s, in Cambridge, Mass. where I grew up, Whoopie Pies and their close cousins "Devil Dogs" were wildly popular. At a nickel each, why not? They were made by a commercial bakery ,"Berwick". Delicious.
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2-01-2010 @12:38PM eugpenn123 said... you forgot the most important part,,,, the Recipe!!
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3-02-2010 @10:22PM Carol said... Try the whoopies at mywhoopiepies.com
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4-14-2010 @8:12PM lucy said... At the various Green Markets in NYC -- Millport Dairy sells fantastic whoopie pies (chocolate and pumpkin) in addition to other items. They are from Amish country. They rotate through the Union Square, 57th Street, Columbus Ave and Rockefeller Center Green Markets. The pies are large and only 2 for $3.
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