Photo: Burger King
The Whopper Bar will sell beers from Anheuser-Busch and MillerCoors alongside its Whoppers and fries in an effort to compete with casual dining restaurants in areas with high pedestrian traffic. Beer options will include Budweiser, Bud Lite, Bud Lite Lime and Miller Lite.
"Serving as an 'innovation lab' with new features and menu items, the Whopper Bar demonstrates how Burger King Corp. is always looking for new ways to provide a premium restaurant experience," Burger King spokeswoman Lauren Ross told Slashfood.
"The beer products make for a perfect pairing with a customized Whopper sandwich."
The Whopper Bars will offer an expanded menu of burgers, toppings and beer and could show up in other cities around the country including New York, Los Angeles and Las Vegas, Chuck Fallon, president of Burger King North America told USA Today.
"You can have America's favorite beers with America's favorite burger," Fallon said.
Beers will sell for $4.25 and combo meals with beer in place of a fountain drink will cost $7.99, about $2 more than the meal-soda combo, the paper reported.
Restaurant consultant Linda Lipsky told USA Today that the move shows the fast-food chain is trying to "grow up" with its aging customers.
The South Beach Whopper Bar is scheduled to open mid-February and will be open 24 hours, 7 days a week. Much of its menu -- except for breakfast, frozen treats and beer -- will be available for delivery.