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The Whopper Bar will sell beers from Anheuser-Busch and MillerCoors alongside its Whoppers and fries in an effort to compete with casual dining restaurants in areas with high pedestrian traffic. Beer options will include Budweiser, Bud Lite, Bud Lite Lime and Miller Lite.
"Serving as an 'innovation lab' with new features and menu items, the Whopper Bar demonstrates how Burger King Corp. is always looking for new ways to provide a premium restaurant experience," Burger King spokeswoman Lauren Ross told Slashfood.
"The beer products make for a perfect pairing with a customized Whopper sandwich."
The Whopper Bars will offer an expanded menu of burgers, toppings and beer and could show up in other cities around the country including New York, Los Angeles and Las Vegas, Chuck Fallon, president of Burger King North America told USA Today.
"You can have America's favorite beers with America's favorite burger," Fallon said.
Beers will sell for $4.25 and combo meals with beer in place of a fountain drink will cost $7.99, about $2 more than the meal-soda combo, the paper reported.
Restaurant consultant Linda Lipsky told USA Today that the move shows the fast-food chain is trying to "grow up" with its aging customers.
The South Beach Whopper Bar is scheduled to open mid-February and will be open 24 hours, 7 days a week. Much of its menu -- except for breakfast, frozen treats and beer -- will be available for delivery.
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1-23-2010 @6:55PM Lorraine Skidgel said... This is the most redicules thing I have seen as family & all restaurants banned smoking!
Filed under: Fast Food
Tags: burger king, burger king SELLS beer, burger king whopper bar, whopper bar to sell bee.
SMOKING WAS BAND FROM RESTAURANTS THAT ARE FAMILY ORIENTED BUT YOU CAN BUY BEER HERE IF PASSED and drive your children home after. COME ON!!!!!!!
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1-22-2010 @6:28PM will said... I really wish that you could spell properly. I can hardly understand your point. Perhaps you have already been drinking yourself. No one cares what The Great Unwashed has to say anyway so why don't you go read a book instead of wasting our time...
1-22-2010 @7:13PM zap said... Give Me A Bur, Bur, I Mean Beer. And A Break. Lawsuit Waiting 2 Happen.
1-22-2010 @2:54PM J W said... This doesn't surprise me at all. Burger King has been targeting it's sales to teenaged boys and young men for years with obnoxious ads. I stopped eating at Burger King long ago in favor of family friendly businesses. It used to be my favorite fast food place but no more.
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1-22-2010 @3:11PM Linnie said... Lorraine, I totally agree. Totally rediculous and encouraging teens to drink and drive even more than they do now. No smoking but it's ok to drink....the priorities suk
1-22-2010 @3:09PM NazzTea said... Ewwwwwwwwww! The'll be selling that Spud-Blight chit!
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1-22-2010 @3:23PM Richard said... BK can continue to justify their buisness behaviors as much as they like, but their full of crap. I hope they self-destruct as they roll the dice with beer...what a joke.
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1-22-2010 @7:14PM stikfigure513 said... A fast-food joint where you can get booze? I thought those only existed in Europe.
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1-22-2010 @4:14PM SJM said... NO MORE BUSINESS FROM OUR FAMILIES IN THE MID-WEST
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1-22-2010 @4:13PM rick golub said... Adults grow up burger and a beer. No freaks allowed.
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1-22-2010 @4:17PM nana7 said... I guess none of you take your families to Ruby Tuesday's, Outback, and family restaurants like that. Pizza Hut serves beer by the pitcher.. The list goes on.. Knew it was only a matter of time before some fast food places started giving adults what they want. And no, I do not drink alcohol when out to eat.... Alcohol kills more innocent victims them smoking does..
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1-22-2010 @6:43PM Leo Deo said... Obviously you rednecks have never been to Miami (where the BK HQ is). Burger and beer late night will fit perfectly in South Beach (where this location is opening up).
Now if they said they are turning all their Burger Kings into Burger Bars then I would understand your comments. I would think they are starting in Miami and if it does well it will probably open up in select cities where this would fit in. Sort of what Starbucks is doing with their new cafes.
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1-22-2010 @7:05PM Maguie H said... Leo Deo........I have been to Miami and, specifically South Beach many times. You need to get out and see the world if you think South Beach "is all that"! It's nothing less than sleazy and pretentious [to those of us who know better].
1-22-2010 @7:18PM Octavio said... Yeah, Burger King and Budweiser is the perfect fit. South Beach is so GHETTO!
1-22-2010 @7:36PM Ricardo said... Hey Leo,
Based on your verbage and insight, it sounds like you you work for Burger King Corporate in Miami?
Do you speak for Burger King and Anheuser-Busch when you call us, your target audience/customers, "rednecks"?
Thanks for the information. Us "rednecks" will spend our "redneck" dollars where it is appreciated.......at the competitors!
1-22-2010 @4:33PM Sarah said... Ummmmm.......families, don't you take your kids to Chuckie Cheese? That sells beer! Hmmmm....... people are crazy! It makes me greatful to read these posts and know that I'm not so crazy! ;)
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1-22-2010 @4:46PM Michael said... Come on! Beer and a burger is a great idea! I am not much of a drinker but it sounds good to me.
There are SO many places that offer this. I love Burger King and I like the idea of a brew to wash it down with when I am in the mood. There are a lot of places I could go and probably spend more to get the same thing!
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1-22-2010 @8:36PM Amanda said... another BK HQ planted post?
1-22-2010 @8:39PM Amanda said... another BK HQ planted post?
1-22-2010 @4:56PM Dale said... I like a good beer but I think maybe an iced tea would be a better choice. I actually thought they were going to do something decent, like offering a whole-wheat bun substitution. A celery stick, carrot and broccili spear substitution for the fries would make some long-lived friends as well. Take note fast food chains: prolonging the life spans of your customers makes good business sense!
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